For those new to Mobile Marketing you may wonder ‘what is bulk SMS’? There are a number of different terms used to describe this effective marketing channel such as; text message marketing, SMS marketing, bulk text, SMS software, business SMS or SMS alerts but they all mean the same thing.
First of all SMS stands for Short Message Service, this is a text message sent from one mobile device to another. Bulk SMS is therefore sending an SMS to a large number of recipients at once. SMS messages are purchased in bulk, hence the term, and are considerably cheaper than regular SMS from your mobile phone. In addition Bulk SMS is a considerably cheaper method of mass communication than more traditional forms of marketing such as advertising or email marketing.
Bulk SMS can be used by business owners, community groups, marketing agencies or anyone wishing to communicate with a large group of people. Bulk SMS allows you to measure the impact of your sent messages, you can track your delivery reports and if you include a link, you can measure the amounts of hits and/or sales the SMS led to.
You can use bulk SMS to send reminders, update customers, send promotional offers or incentives, run competitions, offer customers coupons, confirm bookings or confirmations. The uses for Bulk SMS are endless!
It is important to point out that if you are sending Bulk SMS, you must comply with the data protection laws by your own countries regulator. You are required to obtain written consent from a consumer prior to adding that consumer to a mobile marketing campaign. This is a very specific term that means an agreement, in writing, bears the signature of the person being marketed to and clearly shows that they are authorising the seller to deliver advertisements or other marketing messages to their phone. The telephone number to which the signatory authorises these marketing messages or advertisements must also be included in the written consent form. You must also give your customers an opt-out option at the end of every SMS you send.
Bulk SMS has open rates of 98% and messages are read by the recipient within 5 minutes.