If you don’t already have a mobile app for your website or course content you are selling to students, you could be leaving money on the table, or worse still, losing valuable clients. With billions of mobile devices in the world, a large percentage of them Smartphones, an app could be the best way to engage prospective customers, and keep current ones coming back for more.

There’s an app for everything

There are millions of apps for the iPhone, and hundreds of thousands for Android, with new ones being created all the time. There are also a growing number of apps for the iPad and other tablet computers. Practically every user of a modern mobile device installs and uses apps. They want apps that make their lives easier and help them achieve their goals, including learning things online. Apps literally give them what they want right at their fingertips.

App speed and convenience

Apps are faster than browsing online. A well-designed app can give information, calculate, problem-solve and more. Smartphone users love to “snack” on short pieces of useful content, so designing an app for your business that they can interact with quickly several times a day is one of the best ways to show you care about what they want and need in terms of the niche or industry you are working in.

More engagement

Mobile apps allow users to connect seamlessly and interact with businesses of their choice, and the content they offer. Increased engagement can bring increased customer trust and loyalty, for more sales and long-term value per customer. There are a lot of things competing for your customers’ attention these days, but a very useful app can keep you in front of them. They will come to regard you as the go-to place for all their needs.

More distribution channels

App distribution channels have a huge number of offerings, but they also have great visibility. How much wider could your information be spread if you were seen in distribution channels such as iTunes and Google play? A lot of small online businesses and educational sites offering course content never think in terms of a superior experience on mobile, let alone creating their own apps. Their loss can be your gain.

Defining your app

Now that you know why apps can be so invaluable, consider developing one yourself by first defining what it will do and what value it will offer your target audience. You need to know who they are and what they want in terms of features. Don’t overload the app. Make sure it is something fast-loading and easy to use that won’t eat up their Smartphone battery life. Create one that is attractive and interesting to use. Be sure it is clear enough for anyone to open and get the most from without a lot of hassle.

Connect it to your course. If you are teaching about online marketing, for example, offer useful free content that is related to the courses you are trying to sell. Be sure everything is of the highest quality, since the will serve as a sample of what they can expect if they buy from you.