English commentary starts at the 30-second mark of the video which details ‘Hidden Sounds’ QR Code campaign promoting 14 indie bands (the hidden sounds) for Zoo Records, an alternative music store in Hong Kong.
The QR Codes were assembled into the shapes of animals that live hidden in the city and posted all over the streets of Hong Kong. Scanning the codes in the animals allowed users to read more information about a band and hear their music. They could also purchase the songs directly as well as share them on social media. ore than half of the 14 bands sold out their albums within the first week.
Leo Burnett won a Gold Medal at this years Cannes Advertising Festival for the campaign.
via 2D Code