Responsive web design is the hot topic in the digital marketing world today. But people are still struggling with taking the plunge and redesigning their site with responsive design elements.

For some businesses, large and small, it won’t make sense to invest the time and money to make this change. So how do you know if the time is right for you and your business? Below are the top 5 reason for someone to build a responsive site, more than three of these areas are things you or your business is focused on, it’s time to redesign.


Two interesting things are happening with web browsing. Phones are getting smaller, and desktops and TV screens are getting larger – all seemingly by the minute. Responsive design will allow you to easily adapt to changing screen sizes. When mobile phones shrink to the size of a wristwatch, you can adapt. When people use TV screens to browse the web and TV screens reach 100+ inches in homes, you can adapt.

With responsive design it’s much easier to go in and change what is shown on different screen sizes. Without responsive design, when a new screen size comes out, you have to go and build a new site. That means new design, new production and likely more money.

You will know when flexibility is key to your business by looking at your incoming traffic. When mobile or tablet traffic reaches more than 40% of your site’s traffic, it’s time to flexible.


With responsive designs the look and feel of your desktop site is carried through all the way to your mobile site. That means the header is in the same font, the color scheme matches exactly, all of those little nuisances are carried through, no matter what device your customer is on.

For some business consistency is not a huge deal. Maybe you want your mobile customers to have a different feeling than your desktop customers. But I think for most people this is an easy one to check off.

Search Engine Optimization

When Google recommends something, we should probably listen. Google has come out and stated “Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.”

Its hard to argue with the company that provides most of the search traffic to your site. They haven’t exactly said why responsive is their preferred route, but we can assume that in the future, responsive sites will be easier to optimize for Google. Plus it’s less work than trying to optimize a desktop site, a mobile site, and a tablet site.

Time Savings

As the internet changes, so should your site. You should always be testing different things to make your site the best it can be, regardless of what the goal of your site is. That being said, its much less work to make those changes once and have them reflect on multiple different devices, rather than having to make a change to your desktop site, then go back and update your mobile site, then go back and update your tablet. And let’s not forget about the future – as screen sizes change rapidly, it’s easy to think you could have 4 or 5 different sites out there. Or you could just have site that responds to all devices.