The marketing world has witnessed a variety of new mobile trends come and go during the past decade, the most popular of which have paved the way for the future of social and business interaction (WhatsApp, Snapchat, Instagram, Vine). These mobile innovations provide corporations, small business owners, entrepreneurs and bloggers a unique avenue to interact with and advertise to potential customers, existing customers and readers.

The business professional who remains on the forefront of technology and keeps up with the times is often rewarded with loyal customers and increased profit, but those who fall behind waste valuable time trying to make up for lost ground. Though you may have missed the chance to capitalize on technology in the past, a new opportunity is here, and its influence is growing rapidly. The new mobile technology introduced by Mark Cuban will allow you to bring social interaction and sharing to a new level. Best of all: your customers will thank you for it. Just for kicks, I’ve counted down the 5 reasons why the new mobile app Cyber Dust is the future of mobile marketing.

Mark Cuban Invented Cyber Dust

Cuban claims he invented the Cyber Dust app because he wants to create a safe way for anyone in the world to send and receive text messages.  In a sense this app will give Cyber Dust full control over the mobile world, but it also benefits individuals and business owners. Cuban revealed his inspiration for creating the app in a recent interview.

“I don’t want one of my texts taking on a life of its own and I find myself in a lawsuit because someone forwards or posts one of my texts,” Cuban explained. “I wanted to have a means of communication that is analogous to face to face—where you can speak openly and honestly. That is why we created Cyber Dust.”

The stiff security measures enforced by Cyber Dust will aid businesses in their communication efforts. You can read more about security later on in this article.

Instant Text and Photo Message Blasts to all Contacts, all at Once (Video Soon)

Cyber Dust provides a new way for businesses to handle text message marketing. After you’ve created a username for your company, verified your mobile number and invited friends to join Cyber Dust, you’ll have the option to “blast a message”. But this is no ordinary text blast. When you blast a message via Cyber Dust you can send as many texts or photos as you’d like to all of your friends, all at once.  All you need to do is add friends or import contacts from your phone book list. You can even chat with individual friends directly from the app.

You can also blast specific locations out to your friends and followers, showing them what you’re up to. This offers businesses the chance to send unique promotion and news directly to all their subscribers. Because research shows that 95% of text messages are opened and read, Cyber Dust messages are almost guaranteed to reach your audience. Once they read it, they’ll be inspired to act right away, because it will disappear forever within 30 seconds.

Cyber Dust is Secure

Technology moguls are taking more drastic steps to ensure mobile security, which is great for users who want their privacy protected. This is also a great benefit to businesses. Each text message sent through Cyber Dust is fully encrypted and the owner of the account is notified if a screenshot is taken, with no proof of who sent or received the text. A little reminder: each text message will self-destruct in 30 seconds, just like in Mission Impossible.

Unique Presentation Options

With Cyber Dust, business owners will be able to send multi-line texts with unique font, high-definition images, and videos (coming soon). With so many marketing professionals focused on conversion, what better way to appeal to customers than by including rich-text, as well as stunning media to go along with your business text messages? Using Cyber Dust will give you a leg up on the competition and allow you to connect with your audience in a way that catches their attention.

Cyber Dust is Free!

Instead of paying for really expensive technology, consider opting for the free version that gets the same results. Businesses can save money when using Cyber Dust, and that may be the most attractive feature of all. Founder Mark Cuban has promised that Cyber Dust will always be free, because the focus will always be the user. If this is indeed true, businesses should expect to make Cyber Dust a regular part of their mobile marketing strategy.