As computers get smaller and the world’s technology consumer base grows larger, the undeniable power of mobile marketing for businesses is set to succeed all other forms of brand and product advertising. Given the mobile technology field’s relative newness, it is a constantly changing landscape that demands an adaptable mind for marketing in order to succeed.
If taking your business to the next level means leveraging mobile platforms to spread your message, consider honing your skills by attending one of these five mobile marketing conferences for the rest of 2012:
1. Mobile in Marketing: Leveraging the Power of the Channel
The extreme domination of the customer consumer communications landscape by mobile devices means that no marketer worth their salt can afford to do any less than their very best in leveraging smartphones, tablets and similar devices and the Mobile in Marketing conference aims to give you the knowledge and tools that you need to do that. Learn about the many options available in order to determine which is right for your business while becoming better educated on the state of the mobile technology sector in general, making you a better all around marketer when you leave!
When & Where: The Mobile in Marketing conference is set for November 7, 2012 at the Conference Board Conference Center in NewYorkCity.
2. Mobile Engagement in Retail
Join representatives from leading technology and retail firms as they come together in order to discuss and debate the future of retail at the Mobile Engagement in Retail conference. This group of retail decision makers will learn what it takes to utilize mobile technology to the betterment of their business, working to create a new generation of tuned-in, highly engaged customers that will ensure your business’ continued profitability.
When & Where: Denver, Colorado is set to play host to the Mobile Engagement in Retail conference from September 13-14, 2012. The venue information via the official site.
3. Mobile Marketing Strategies Summit
Marketing professionals from around the world will descend on Boston this September in order to learn about the nearly endless marketing opportunities to be found on mobile platforms with a keen focus on real, easily implementable strategies in order to begin taking advantage sooner rather than later.
Key concepts being discussed will include how to identify the role of mobile technology in your business’ marketing plan, how to focus on the current trends that offer the best opportunity and more, making you the best social and traditional marketer that you can be!
When & Where: Take in New England and pay a visit to beautiful Boston, Massachusetts from September 19-20, 2012 in order to take in the Mobile Marketing Strategies Summit.
4. Mobile Marketing Live
The two-day Mobile Marketing Live conference, hosted by the good people at Mobile Marketing magazine, is set to be held in the historic city of London, bringing together marketing professionals from around the world in order to offer an intensive focus on the potential, both real and future, of mobile marketing.
When & Where: Use Mobile Marketing Live as your excuse to head to London, England from October 1-2, 2012. Contact the event organizers for the event location and venue info.
5. The Mobile Show 2012
The Mobile Show is a conference that focuses on two things: mobile platforms and brands. Spend two days investigating these aspects of business in all of their glorious multifacetedness as you rub shoulders with mobile marketing professionals from around Europe and the world, gaining the insight you need into the future of mobility to help you to give your business an edge.
When & Where: Fancy extending the trip to merry old England suggested above? The Mobile Show is set for October 17-18, 2012 in London. The official venue information can be found here.
Are you into mobile marketing? Please let us know which events you are visiting this year!
One more to consider is Customer Engagement Technology World, Nov 7-8 at Javits Center in NYC. CETW will contain 2 days of conference programming on mobile engagement, an invitation only Mobile Strategies Forum, and the Mobile Engagement Zone.