Do you want to improve conversions on your mobile marketing campaign? If so, you’re not alone. The rise in mobile usage has led to revolutionary ways of building trust and engaging consumers while significantly boosting sales and website traffic.
A staggering 66.53% of people now own a cellphone globally, and these users are 127% more likely to make a purchase from their device than desktop users. All of these statistics mean one thing to business owners and marketers — it’s time to step up your mobile marketing strategy.
There are a ton of things you have to think about that all go into creating an excellent experience for your mobile visitors. You have to know about essential aspects such as mobile SEO, the importance of mobile-responsive UI/UX changes, and preferable content if you want to generate as sales and engagement.
Today we are going to look at these aspects and much more. Our goal is to show you how to quickly and efficiently improve the conversions on your mobile marketing campaign.
Let’s get started!
Optimize the Speed of Your Site
The most important thing to remember when working on your mobile marketing is that speed plays a crucial role in your success. Research shows that the average person will leave your website if it takes longer than 3 seconds to load. After they bounce for the first time, you’re going to have a tough time re-engaging them a second time.
Optimizing the speed on your website ensures that when new visitors hit your landing page, storefront, or blog, they will be able to access all of your content without waiting forever for each page to load. As a result, these folks are more likely to spend more time on your website.
Google takes loading times seriously and offers plenty of free tools, like PageSpeed Insights, to help business owners improve their website’s loading time across mobile and desktop. If you want to kick your loading times up in other ways, you could install a caching plugin, optimize your images, and use a theme that’s made for mobile devices.
Fine-Tune UI and UX
User interface (UI) and user experience (UX) are 2 factors that determine how people interact with your website. People using their smartphones will navigate your site differently when compared to someone on a desktop. Due to this disparity, you have to take user behavior and platform in mind when designing your website and marketing material.
For instance, a person using their smartphone needs a responsive, fast, and smooth layout. A mobile-friendly template will give you the framework to build a second version of your website that works with smartphones and tablets. After you create this mobile variant, there’s a good chance you will see more engagement, traffic, and a lower bounce rate among mobile users.
Don’t forget to keep your mobile audience in mind when creating your checkout page, contact forms, and site menu. If your business has a poor user interface, there’s a chance that consumers could land on your site, get frustrated, and leave without a second thought. You can reduce your abandonment rate by creating simple contact forms that smoothly guide users through the process, and an informative and user-friendly navigation menu.
Implement Video Content
If it’s one thing we’ve learned during the rise of mobile devices, it’s this — people love watching video content. Your contact marketing strategy should consist of an engaging blog, an active email list, and robust social media accounts, but don’t forget to include videos across all of these platforms.
The great thing about video content is you can make it on just about anything in your niche. For instance, take one of your most popular written blog posts and turn it into a fun and engaging video. Share the video on social media platforms like Facebook, and create a YouTube channel so you can build even more brand awareness.
You can also make video guides that show users how to use your product or software. Research shows that 66% of people prefer to watch videos when learning about a product. In other words, reading works for some people — so keep a written guide. However, video content is quickly becoming one of the most accessible ways to reach your target audience while they are using their smartphones and tablets.
Monitor and Improve Mobile SEO
Google recently announced that they are taking a mobile-first approach when indexing websites. For business owners and marketers, this means they have to create content that is SEO optimized for mobile users.
If potential customers can’t find your website on the first page of Google after typing in their query, you could miss out on tons of new traffic and sales. A surprising 95% of searchers end up visiting websites on the first page, making this spot a priority.
The best way to rank for your chosen keywords is to use them intelligently throughout your article, headline, and URL, amongst other things. When you write killer content with well-chosen keywords, consumers that land on your page will stick around. This action sends a positive message to Google and helps the AI algorithm rank your website based on your keyword and user intent.
You should also link to authoritative websites when writing content for your blog. When users find your post, they will have more trust in your brand if they see you link to reputable sources.
Most experts agree that mobile marketing is here to stay. As new technology emerges, we are still uncovering new and exciting ways to engage with our followers, regardless of the platform they are using.
You will see improved sales and traffic if you’re willing to take the time to reach this significant audience segment. If you’re not sure how your site looks on mobile, you could use a testing tool or look at it yourself from your smartphone.
The more time you spend fine-tuning the mobile experience for your users, the better chance you have at exponentially growing your business.