Jay Leonard
People are constantly telling you that you need to have a mobile presence. From mobile PPC to mobile apps to SMS marketing, we’ve given you what we hope is helpful mobile marketing advice. Mobile marketing can be hard to figure out, and we want to help.
But what if you’re not interested in the how. What if you’re still not sure if or why you should add mobile into your marketing mix? You need to be convinced of that before you move on to the how.
This infographic from SMS marketing company SlickText is here with compelling stats that should do well to convince you mobile is where you need to be. Once you’ve changed your mind, you can get to work on your mobile marketing strategy.
32 reasons to have a mobile marketing strategy:
1. In 2014, mobile internet usage will overtake desktop internet usage
2. Adults spend more time on mobile media than they do on newspapers and magazines combined
3. 91% of adults have their mobile phone within arm’s reach 24/7
4. 81% of U.S. cell users will have smartphones by 2015
5. 75% of mobile users use their mobile device for shopping
6. The global mobile market will grow from $3.4 billion in 2010, to $22 billion in 2016
7. Close to a billion smartphones are predicted to sell in 2013
8. 53% of American consumers use their smartphones to access search engines at least once a day
9. Four out of five consumers use smartphones to shop
10. Over 75% of mobile users respond to mobile-optimized sites when making purchases
11. 79% of small businesses feel that mobile sites boost customer engagement
12. Tablets are to outsell PCs and laptops in 2013
13. 64% of smartphone owners are now using their mobile devices to shop online
14. 75% of Americans bring their phones to the bathroom
15. $22 billion is being spent on mobile advertising in 2012, compared to only $3 billion in 2010
16. 52% of smartphone users prefer receiving offers on their mobile device
17. 70% of Americans would like to receive exclusive specials right on their mobile devices
18. Mobile ad spend has quadrupled since 2009 and is expected to keep growing at the same pace for the next 2 years
19. 40% of marketers are using mobile coupons
20. 95% of text message coupons are opened within the first 5 minutes
21. 22% of mobile coupons are shared with at least one friend
22. Text marketing coupons are 10 times more likely to be shared than magazine and newspaper coupons
23. Mobile search queries have grown five times in the past two years
24. 52% of all local searches are done from a mobile device
25. 95% of mobile users use their devices for local search
26. Nine out of ten mobile phone searches result in a purchase or visit
27. Three out of every five searches are conducted on a mobile device
28. 50% of travel or restaurant mobile queries result in a purchase
29. 52% of adult mobile phone owners use their devices while in a store to get help with purchasing decisions
30. 99% of smartphone owners use their mobile browser at least once a day
31. 71% of mobile browsers expect web pages to load almost as quickly as or faster than web pages on their desktop computers
32. 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site
If you’ve already jumped in and created a mobile marketing strategy, what made you decide to do it? If not, what will it take for you to do so?
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This article was written for Business 2 Community by Jay Leonard.
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