Are you driving mobile engagement in all the ways you can? As a mobile marketer, you know it’s not only crucial to acquire the highest-quality users. You know you have to deliver the highest-quality mobile user experience, too. And deep links are a powerful tool to achieve both these goals.

Read on to discover how you can use deep links to grow acquisition, engagement, and overall ROI.

A Quick Overview of Deep Linking

Traditional hyperlinks don’t work well for connecting users to apps. That’s a problem if you want to boost downloads, engagement or conversions by taking users from a link straight to your app. Deep links fix that problem.

Deep links are links that connect a user directly to specific content within an app – even if the user has never installed the app before. That way, the user always receives the best experience.

mobile engagement through deep links

What’s more, Yozio’s deep links – Yozio SuperLinks – contain advanced analytics that provide your app with contextual information about the user. This enables your app to show custom content, even if the user has to install the app first.

It also enables you to receive additional information about which acquisition source a user came from, and which downstream events they triggered (such as purchases or other conversions).

Here’s an example of a Yozio SuperLink in action for our customer Etsy. The video shows a user discovering an item on the mobile web, then being deep linked to the app store to download the Etsy app. Because of the deep link, the user immediately sees the same item after opening the app.

How to Use Deep Links to Drive Mobile Engagement

Here are three ways in which you can use deep links to drive engagement.

1. Optimize Acquisition Sources

You want to understand which acquisition sources drive installs, activations, and conversions for your app. Without deep links, it’s impossible to do this for organic, non-paid channels. These include email, SMS messages, social media, the mobile web, and web.

However, with deep links, you always receive the right information about which acquisition source led the user to install your app. Yozio SuperLinks then tie the source of acquisition to downstream events triggered by the user, such as purchases, sign ups, or other engagement events.

As a result, you can optimize the organic sources that really make a difference – and ditch the ones that don’t.

2. Personalize User Experience

As a recent study by market-leading mobile engagement platform Localytics demonstrated, users now expect apps to be personalized just for them – including through customized content. Deep links are one of the most powerful tools to meet and exceed this expectation. By showing your users the right content at the right time, you increase activation and engagement. And deep links give you the data to do so.

One great example is personalized onboarding, which helps reduce friction and increase engagement no matter if the user already had your app installed or not. With Yozio SuperLinks, it’s also easy to personalize referrals. Because Yozio SuperLinks transfer the user’s ID to your app on their behalf, the user doesn’t need to enter a referral code anymore, and instantly sees a personalized greeting in the app.

3. Optimize Organic Campaigns

Savvy marketers find out what works best through continuous experimentation. Whether it’s testing different offers, parts of your messaging, or ways of driving traffic from the mobile web to download your app, Yozio SuperLinks make it easy to optimize your organic campaigns.

What’s more, Yozio has identified the leading growth practices and benchmarks from the mobile industry’s most successful growth experts. In Yozio’s platform, you can measure and analyze your progress against these benchmarks. You can also take advantage of Yozio’s team of app growth experts to help you plan, design, and analyze your tests.

Want to learn more and get instantly usable tips? Download our free ebook now!

Click here to download the free ebook