Mobile isn’t going anywhere. As noted in Ignore the Mobile Economy at Your Own Peril, predicted shipments of mobile devices is expected to increase by approximately eight percent in 2015. We have truly emerged into a mobile economy. Consumer wants and expectations are changing the way we do business. To help you formulate your business strategy, check out these 11 brilliant mobile stats that we have compiled for you.
1. 95% of respondents of an AdVid’s survey said they are annoyed to receive messages from senders they haven’t given permission to.
2. 77% of the respondents in the same survey said that they received an offer that was not aligned to their interests.
3. 92% of consumers use the internet to access products and services using mobile devices. More significantly 82% acknowledge that they find business locations when walking or driving around via mobile device. In the United States, that number is even higher at 87%.
4. The number of people using mobile devices to access the Internet is set to soar from 2.2 billion to 3.8 billion by 2020.
5. Marketers continued to spend more on mobile search advertising, and by the end of the year mobile could account for 40% of search budgets.
6. Nearly 31% of time spent online globally is spent on commerce activities, such as shopping and mobile banking.
7. Visual cues have become increasingly important in mobile, which is evidenced by the fact Instagram, with more than 200 million monthly active users saw an increase in mobile users between December 2013 and May 2014 of 25%.
8. On average, respondents of an ExactTarget Study report spending 3.3 hours a day on their smartphones.
10. By 2017, it is expected that there will be 268,692,000 apps downloaded globally. (Source: statistic.com)
11. Worldwide, more than 10% of luxury consumers make their high-end purchases online. With sales growing rapidly, it is anticipated that by 2019, the share of B2C E-Commerce on total luxury sales worldwide could grow by more than 50%.
If still in doubt after reading the stats, recent research by OpenMatters and Deloitte & Touche LLP demonstrates that businesses making full use of digital strategies, which include mobile are already cashing in with consumers and investors.
Note: this post previously appeared on Invest NB’s blog.