What UX detail can you take away from Apple’s new iOS 10 to improve your business?

1. Hiding Stock Apps phil-laboonEven Apple had to finally come to terms that many users simply don’t want to use their stock apps no matter how many times they popped up on their screens. In iOS 10, users can finally hide useless stock apps they don’t want to be bothered with. This same model should be applied to all businesses. If your users don’t want something, don’t try to force it down their throats. – Phil Laboon, WUDN

2. Always Refining User Experience

karan-chaudhryIt is critical to always adopt a “user-first” approach. Always look to refine UX to make it easier and simpler for the users. Apple’s new iOS 10 does that on multiple fronts: by using fading backgrounds to make it easier to view the apps in focus, having big bold letters for ease of readability in maps (copied from Waze), and adding intuitive emoticons in chat. – Karan Chaudhry, Comnplus

3. Adding Functionality Across All Channels

Nicole MunozPeople who use technology to manage their lives want their devices to sync automatically in smarter and smarter ways. iOS lets you sync seamlessly between all of your devices. You can go from a website or a chat message on your laptop to continue the same research or chat on your phone. The lesson: Make your products and services portable across devices for today’s consumers. – Nicole Munoz, Start Ranking Now

4. Adding Conversational Interfaces

Vik PateliOS 10 brought huge changes to Messages, largely prompted by the success of its competitors WhatApp, Slack and Facebook Messenger. Instant chat is becoming a dominant mode of communication, and smart companies are turning that to their advantage and leveraging the e-commerce, content, promotional opportunities of instant chat and bot platforms. – Vik Patel, Future Hosting

5. Using Modular GUI’s and Compatibility

Andrew Namminga (1)The new iOS update goes to prove how effective and functional simplified graphical user interfaces are for the digital user of today. Reduce as many steps as possible. Using modular graphical interfaces will make it easier for prospective clients to understand your company’s methodology. Most importantly, make sure your site is mobile adaptive. – Andrew Namminga, Andesign

6. Pushing Personalized Notifications to Users

Shawn SchulzeThe trend is definitely getting the relevant messages in front of that user, without requiring additional effort. iOS 10 has improved the messaging and notifications a user sees. Facebook bots allow businesses to engage with users on a personalized level in Messenger. Companies that focus on getting users the information they want via notifications or messages are ahead of their competition. – Shawn Schulze, AnyplaceAmerica.com

7. Adding Widgets

Ismael WrixenWidgets make it easy for people to get the information they want at a glance, and be able to consume it quickly. If you can find a way to cater to this behavior, you can gain new prospects’ attention and continually engage existing customers with timely and relevant updates. As far as how to implement this in your business, you’ll need to get creative. – Ismael Wrixen, FE International

8. Adding a Swipe Functionality

carter-thomasSwiping is a huge part of iOS 10 and makes it clear that people expect that kind of functionality in their app. “Thumb reaching” is a thing of the past. The easier you can make it to use a mobile product with one hand, the better. – Carter Thomas

9. Watching Competitors and Continuing to Innovate

adelyn-zhouApple’s iOS 10 focused on revamping and opening iMessenger into a full platform with bots, rich media, sticker packs, etc. In this release, Apple follows in the footsteps of Facebook and WeChat messengers’ platform innovations. As a business, it’s better late than never to innovate on an existing strategy. Constantly evaluate competitors to learn their moves to ultimately move ahead. – Adelyn Zhou, TOPBOTS

10. Helping Your Customer Accomplish Their Goal

tim-chavesA left swipe from the lock screen accesses the camera more quickly than ever before. Apple has a real grasp of Clay Christensen’s “jobs to be done” theory. What do iPhone users want to do here? They want to capture the “moment,” and moments can be fleeting. Ask yourself, what is your customer’s “job to be done,” and how can you help them do it? – Tim Chaves, ZipBooks