Image by CameliaTWU via Flickr

Everyone has the new Facebook on their mind, and while we’re thinking about what this means for marketers (which I’ll address in tomorrow’s post), I think the changes merely magnify much of what we’ve always been saying about Social Media for years, and how we should be using it.

Sadly, I think many will interpret the changes as a need to approach Social Media from a more traditional, outbound marketing kind of stance. This is wrong.

In this week’s video I address this issue, particularly in terms of how we treat our customers. I think we will see a lot of interesting things in the next few months as well try to adjust to the new newsfeed and Timeline. The times they are a’changin’!

If you can’t see the video in your email or feed, click here.

As I talked about our need to respect our customers and treat them well, I thought it was fitting that I wear my very bright “Walk in Love” t-shirt. Walk in Love is a local business that makes clothing with a positive message, and a portion of all profits are given to various charities.