When it comes to politics, you enter the race to win the race. You invest time, money, energy, and emotions into your election campaign, so finding the most effective and cost efficient route to reaching majority is critical. Whether your district is small, large, or somewhere in between, implementing high saturation marketing is the best way to change the dialogue in the neighborhoods where your constituents live.
Low Cost Direct Mail
EDDM is a cost effective marketing solution that will help you gain significant advantage during your campaign. You choose individual carrier routes, and the drop date and the USPS delivers your campaign piece to every door on the route. Unlike other direct mail, there’s no need for mailing permits or lists, and it’s 70% less expensive than traditional direct mail postage. The low cost per piece makes it affordable enough to send multiple campaigns throughout the election season, and multiple exposures have been shown to increase familiarity, one of the keys to winning an election. You can measure results and enhance the mailings as you go.
An EDDM Route Selector
You control the distribution of your mailing by carrier routes within specified zip codes, which allows you to reach every address on the route and engage them in a 1:1 dialogue. Using this blanket approach, your message will reach every resident, business owner, and PO Box.
Reach Every Constituent
Reaching every door by foot isn’t realistic and would take a huge amount of time and resources. With EDDM, you can reach more people in less time — for less money. Your message should be broad enough to appeal to everyone in the mailing. Let your constituents know who you are and what you stand for.
The rules and regulations for EDDM are specific, so letting a well-versed print shop handle all aspects of your mailing will eliminate any hassle, so you can focus on other important campaign tasks. For example, the maximum quantity allowed through the EDDM Retail program is 5,000 pieces per day.
Approved EDDM Postcards
There are four standard EDDM compliant postcard sizes that provide you with ample space to include important campaign messages. Standard sizes are 4.25 x 10.625, 4.25 x 15, 6 x 11, 6.25 x 9, and custom sizes are available as well. The postcards can be printed on your choice of paper or high quality 100# or 120# cover. You can also include aqueous or UV coating to enhance the piece and add credibility. The larger formats provide more space to include valuable information to help educate your audience so they can make an informed decision at the polls. I suggest including tracking mechanisms such as QR codes, PURLs, and social media links to keep the conversation going through other channels and assist in tracking the effectiveness.
Will to Win
Find a team of mail consultants, designers, and printers that are experienced in all aspects of EDDM and other political marketing products. When you find the right print partner they will quickly become your campaign printing headquarters, and EDDM is the first step toward winning your election. Good luck!