In a world of e-everything, many companies have shied away from newsletter printing in favor of email newsletters. While email newsletters can be good marketing tools, they do not equal the power of a printed newsletter. The following seven reasons detail why you should consider printing a newsletter to send to your customers.
1. Tangible Reminders for Customers
Digital newsletters have no lasting value; they aren’t casually picked up and read, and they’re instantly deleted. A printed newsletter can’t be simply deleted without being read – or locked away in a spam folder.
2. Keep Your Staff Informed
Newsletters are a great way to communicate with your employees, especially if you have many employees spread out over a large region. An employee newsletter can include content that helps your employees do their jobs better, thereby increasing profits.
3. Go In-depth
Television commercials and email blasts do not have the time or receive the customer patience necessary to go in-depth with specific details customers can use to their advantage. A printed newsletter can explore topics in a more meaningful manner, thereby adding value to your customers and establishing your company as the premier of your industry.
4. Promote Events
Newsletters are a great way to promote events or sales, especially if your business is involved with lots of events on a regular basis.
5. Develop Relationships
Developing a relationship with your customer base is very important, and one of the best ways to do that is to send them regular updates about your business via newsletters. It’s a more personal way to communicate than through email blasts or web updates, and it helps establish long-term customer loyalty.
6. Develop Your Brand Image
Your brand is more than a logo or a slogan; it’s the essence of what your business is all about. One of the best ways to establish this is to send out newsletters that highlight the qualities of your company and those qualities are relevant to your customers. Create a sense of solidarity, and your customers will gladly do business with you.