The annual Marketing Week Live event is on June 26th – 27th at the Olympia Grand in London. There are, as usual, a number of different things to expect; ensuring visitors get their fill of all things marketing. The largest marketing event in the UK boasted over 13,000 visitors in 2012 and this year looks set to be another hit covering some key industry updates including the benefits of email to SMS marketing.

Sms Marketing

Conferences

There is a range of conferences taking place throughout the event, offering real marketing insight, as well as answers to any questions and some general advice. The director of design for Starbucks, Thom Breslin, will be on hand to discuss how in-store design needs to move with the changing preferences of shoppers to stand out from the crowd while James Frost, Nectar’s marketing director, explains how to launch a successful loyalty scheme. Expect a whole host of other conferences throughout the event with guest speakers from Marks and Spencer, Guinness Storehouse, eBay and Asda all on hand to offer a unique insight into a variety of marketing-related subjects.

Exhibitors

Hundreds of exhibitors are expected to attend the event, giving the marketing community plenty to see and do. Some big companies including Buyagift Plc, Econsultancy and Ipsos Mori have all reserved spots at the event, with countless other brands making sure they’ve secured a pitch. They’ll be on hand to offer advice, products and extra information.

New zones

For the first time, Marketing Week Live will have an Ask the Agency Experts Zone. This will give visitors the opportunity to have one-to-one meetings with various agencies, allowing them to get advice as well as benchmark potential suppliers. These meetings will be pre-matched and will feature agencies that specialise in advertising, media planning and PR, along with various other industry experts.

Another new section for 2013 is the Career Development Zone. This section is specially designed to help industry professionals work out what they need to do to progress up the career ladder. Various different professional bodies and career development agencies will be on hand to offer training and advice, as well as sessions on subjects like negotiation skills, networking and CV writing.

Even more extras

On top of the new zones, exhibits and conferences, there are also sections for customer loyalty, insight and promotional merchandise, amongst others. The Customer Loyalty Zone is back once again, offering visitors brilliant ideas on how to retain customers in a cost-effective way, as well as work on acquisition campaigns. Insight will do exactly what it says, giving an opportunity to understand customer behaviour and challenge current practices. The Promotional Merchandise Zone aims to show visitors how to integrate promotional merchandise into current marketing strategies in a bid to increase sales. Other sections will address key issues in the marketing industry such as retail. Retail Therapy is due to have a round table-style arena of workshops that will look at the big topics in the retail sector. Understanding consumer behaviour, as well as social media application will be covered in these workshops, supported by a full conference programme.

All in all, Marketing Week Live 2013 looks set to be bigger than before, stuffed full of informative and useful workshops, seminars and exhibits. With so much going on, you’ll be hard-pushed not to bring at least one useful tip back home with you.