Edelman publishes a Trust Barometer report that highlights who and what the public is most inclined to trust.
Historically, companies like to keep draconian control of who is allowed to spread the company’s message. However, their report suggests companies need to include their rank and file along side their CEO.
I asked Michael Brito to discuss Edelman’s Trust Barometer in that context.
Michael just published his first book “Smart Business, Social Business: A Playbook for Social Media in Your Organization.” 100% of the book’s royalties go to Not For Sale, an organization that is leading the effort to end human trafficking.