Some might consider whom they voted for to be a personal matter, not something to be displayed for their friends and family to see. Yet a substantial part of the population has revealed their political convictions and encouraged others to take part of the democratic process.
Recently, the Pew Research Center’s Internet & American Life Project released a report which states “22% of registered voters have let others know how they voted on a social networking site such as Facebook or Twitter.” The report goes on to say that 30% of registered voters have been encouraged by family or friends via social media sites to vote for either Barack Obama or Mitt Romney. In addition, social media has been used by 20% of registered voters to encourage others to vote.
The graph below highlights findings of the report.
As a marketer, this tells us two things:
- Many consumers aren’t afraid of revealing their personal views on social media outlets.
- Many consumers encourage their family and friends to adopt their own viewpoints.
These points can easily translate from views about political candidates to views about products and services. If Bob, who is enthusiastic about Italian food, truly believes the restaurant across town serves the best fettuccine Alfredo, it’s not unlikely that he will post his viewpoint on social media sites. In addition, he may very well try to convince Judy (another Italian food lover), of his belief in the restaurant’s ability to serve the dish. Conversely, if Bob hates another restaurant, he may post his indignation of the establishment and encourage his friends not to eat there.
This report highlights the fact that people are using social media to talk about what they love (or hate), and are encouraging those they know to adopt their same views. So make sure your product or service is living up to the good name your trying to give it. Your consumers will be talking.
It’s a social web – don’t forget to share and comment.
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