A digital copywriter can help you tell your story in a way that differentiates your business and helps you to stand out from the competition. When you’re talking about your online presence, this is as important as ever.
For too many businesses, their online presence is governed by things they should be doing, because the competition is doing them, too. Here are just a few ways a digital copywriter can help:
- Website content
- Landing pages
- Press releases
These are tasks that many businesses mindlessly tick off a checklist because they don’t want to fall behind. But when they are done with heightened levels of professionalism and creativity, they can help you differentiate your business. A digital copywriter can help you breathe life into any of these copywriting tasks by telling your story in a way that will help you sell more and grow your business.
Hiring a Digital Copywriter for Website Content
Your company’s website is the home base for any business marketing. It’s where people unfamiliar with your business will turn first to find out more about what you do. It’s imperative to have a friendly and professional message greeting people who are new to your business. This means:
- An attractive home page, that identifies with the problem that drove prospects to you in the first place and showcases the benefits of your product or service.
- A friendly and personable about page that outlines who you are, and why you are the best person/company to help them.
- Product and services pages that offer clear explanations of what you do, and the benefit to the customer.
- Pages that outline who you work with, and how you help.
An experienced digital copywriter can help you accomplish all of this using your company’s voice. He can help you to speak in a friendly and informative way, that will attract people to your business. A mixture of storytelling and SEO experience will help to set your company’s website up for success.
Hiring a Digital Copywriter for Blogging
No matter what business you’re in, the internet is a crowded place. The good news is you are now open to a larger potential audience than ever before. The bad news is that there are hundreds if not thousands of companies competing for the attention of that audience. Blogging is one of the best tools at your disposal to attract that audience to your website.
People are conducting online research about your industry. They’re trying to become educated consumers before they make a purchase. Informative and educational blog posts can help your potential customers find the answers to their questions. When you help to educate them like this, they are far more likely to stick around for the purchase.
Every blog post is essentially a published page for your business, and another chance to find that search engine visibility that will drive customers to your site. It allows you to pursue keywords or phrases that you may not have on the core pages of your website. A digital copywriter can help you to establish a targeted blogging plan that can help you to gain visibility and attract new customers.
Hiring a Digital Copywriter for Landing Pages
Sometimes your website alone is not enough. A product may deserve a deep dive in an effort to sell more. Landing pages are essentially the internet version of an old-fashioned sales letter. It helps to have a talented digital copywriter on board who understands the classic copywriting techniques and can employ them to call attention to your company.
Landing pages work best when they weave together charismatic persuasion, social proof through quality testimonials, and a valuable offer. An experienced digital copywriter can bring each element together, and make it work in a way that will increase conversions.
Hiring a Digital Copywriter for Press Releases
Sometimes press releases offer the best method for getting the word out about your business, or a product or service. If you’ve won an award, done something newsworthy, or have a new product launch on the horizon, online press releases can help you gain more online visibility. An experienced digital copywriter can help you with the process of writing news releases that will attract media coverage as well as increase visibility within the search engines.
Hiring a Digital Copywriter Makes Sense
If you are a business owner or work inside the marketing department, chances are spending a lot of time on copywriting may be outside the core activities of your job. A digital copywriter can help you free up the time you need to spend more time on your regular responsibilities. He can also help you to grow your online presence and attract new customers to the business.