The Internet has become the leading advertising medium in today’s consumer market. The evolution of wireless Internet, high-speed connections and powerful smartphones is allowing businesses to connect with consumers in real-time. Statistics are showing that the majority of people have daily access to the Internet. Meanwhile, direct mail and print media marketing is becoming less popular in favor of technology-based mass communication. The latest trend in online advertising is video marketing. Video marketing lets businesses reach their website visitors on a more personal and engaging level. If you want to take advantage of the latest in Internet marketing and get an edge on your competition, it’s time to investigate video marketing. Here are three powerful ways to make video marketing work for your business.

Adding videos to your website can increase your search engine rankings and improve clickthroughs. Video has been shown to increase Google rankings by up to fifty percent. While not always the case, this is an impressive statistic and exemplifies the importance of learning about video marketing. After all, your website just isn’t working hard enough for you if people aren’t seeing it.

Video marketing helps you to speak directly to your potential customers. Instead of just relying on text and graphics, you get present your businesses message in a way you feel is relevant to your customers. Video marketing is your opportunity to demonstrate a new product, describe the philosophy behind your services or simply communicate with your customers on a personal level.

By linking your videos to your social media sites you can rapidly expand your customer base. YouTube is the second most popular search engine in the world. By putting videos on your businesses’ YouTube page and linking back to your website, you are adding millions of potential viewers to your website’s traffic.

Video marketing has established a solid place in the world of online business advertising. In this day and age you can’t afford to be left behind.

Question about video marketing for your business? Get in touch with CyberOptik today for a consultation.