Jay LeonardThe Internet has become the leading advertising medium in today’s consumer market. The evolution of wireless Internet, high-speed connections and powerful smartphones is allowing businesses to connect with consumers in real-time. Statistics are showing that the majority of people have daily access to the Internet. Meanwhile, direct mail and print media marketing is becoming less popular in favor of technology-based mass communication. The latest trend in online advertising is video marketing. Video marketing lets businesses reach their website visitors on a more personal and engaging level. If you want to take advantage of the latest in Internet marketing and get an edge on your competition, it’s time to investigate video marketing. Here are three powerful ways to make video marketing work for your business.
Adding videos to your website can increase your search engine rankings and improve clickthroughs. Video has been shown to increase Google rankings by up to fifty percent. While not always the case, this is an impressive statistic and exemplifies the importance of learning about video marketing. After all, your website just isn’t working hard enough for you if people aren’t seeing it.
Video marketing helps you to speak directly to your potential customers. Instead of just relying on text and graphics, you get present your businesses message in a way you feel is relevant to your customers. Video marketing is your opportunity to demonstrate a new product, describe the philosophy behind your services or simply communicate with your customers on a personal level.
By linking your videos to your social media sites you can rapidly expand your customer base. YouTube is the second most popular search engine in the world. By putting videos on your businesses’ YouTube page and linking back to your website, you are adding millions of potential viewers to your website’s traffic.
Video marketing has established a solid place in the world of online business advertising. In this day and age you can’t afford to be left behind.
Question about video marketing for your business? Get in touch with CyberOptik today for a consultation.
This article was written for Business 2 Community by Jay Leonard.
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Well, Im not totally agreeing with you on that topic. Video marketing is a great way to improve sales on any business, but for sure there are much better ways of doing so.
Take http://lock.li for example. Its allowing you to promote your social media stats and followers which will lead to more business sales. I guess that isn’t that time consuming as creating videos and moreover this isn’t that complicated.
What do you think?
Anyhow, I liked this article really much. Once again, Ron
Mil
PS: Feel free to remove this link, if its against the rules
Hi Ron,
Thanks for the article. I completely agree on the keywords targeting in particular and this is one thing we really help video marketer focus on with TubeTrackr.
@Mil – Absolutely, there are always multiple angles to find a solution through, but video is certainly trending right now and has provided some great results for a number of our clients.
@JC – You’re welcome, thank you for reading.