You might think that the only way to market your brand or products on today’s markets is to do something groundbreaking, taking advantage of the latest releases into the tech world and giving potential customers and clients the ‘wow’ factor that convinces them to invest in you or your product.
It seems that it’s all about utilizing the modern gimmicks and attracting people in with touch-screen technology, flashing lights and amazing graphics, when in actual fact a large portion of your audience and target market just want something that tells them who you are, what you do and how you do it.
That’s where the more traditional forms of marketing come into their own, showing that the latest gadgets and gimmicks might work in some cases, but not in all.
Quite often you find that the simplest methods are the most effective. Many people in your target market might not be up to speed with the latest technology and if that’s the case it’s a waste of money spending hundreds, even thousands on your next marketing campaign. Each time you look to market a product – or your brand – you need to consider your audience, the wider community who will be the ones buying your goods or services from you. If the way you market it alienates those people, you’re losing your market, stick with what you know works… Here are some examples of relatively cheap, but highly effective marketing campaigns:
Graphic designers are some of the most creative and talented around, and as such they’re able to create some highly effective leaflets that you can either hand out personally on the street, or putting them through doors – however you choose to market your product or brand.
Choosing certain colours has a psychological effect on buying patterns, with some having positive effects on people’s minds, and others negatives – look at red rags to bulls! Getting the colour scheme right is just as important as including your name and contact details, so make sure you don’t clutter the advert – you want your product or brand to be instantly recognizable and viewed as professional from the first contact.
These are often your first ‘dealings’ with new customers or clients, and as such you want yours to stand out from the many others they may be given. In order to do this, you don’t want to make the mistake that many make which is to cram too much information onto the small card. Instead, you want to include an eye-catching section – such as the logo, brand name or strapline – and then the most important details, your contact details and what you do. These are one of the cheapest marketing tools around, and you can find that by doing it yourself you could be printing plastic cards for less than you spend on coffee!
The best technique you can actually use to market what you do is to show it in action. Either put up mannequins showing off your latest designs, maybe put on working displays to show how they work, giving a real suggestion of what you do and how they work. This is essentially free, eye-catching marketing that can be done without leaving your place of work.