If you want your business to have an effective online presence, you need to use digital media. Video animation is proving to be a powerful digital media tool for businesses, allowing them to communicate effectively with their online audience.

Most people have seen animation skilfully used in children’s movies, but now animation is also being used in website videos and other forms of corporate communication.

Here are the top five reasons why:

1. Grab Attention

In today’s world, people have short attention spans and are unwilling to sit through anything they don’t have to. When a person visits your website, you often only have around 10 to 30 seconds to communicate your message before they decide whether to stay or visit another site.

Animation is a great way to grab and hold consumers’ attention, as it’s interesting, easy to consume, and different. Gaining attention is vital when we remember the classic marketing formula, AIDA (Attention, Interest, Desire, Action).

2. Communicate Quickly

As we mentioned above, businesses only have a few short seconds to communicate their message. Animation is a great way for businesses to tell a story quickly. According to Forester Research, one minute of video and animation is worth a staggering 1.8 million words.

Animation allows businesses to communicate their key selling points to consumers’ quickly, which is vital for online success.

3. Gain Understanding

Perhaps the best part of animated videos is its ability to communicate information about a business in a way that anyone can easily understand; from ten to ninety years old.

For businesses trying to promote an unfamiliar or complex offering, animation can be the most effective way to communicate these messages. Animation transforms a message, making it easy to understand and visualise.

Any complex idea or concept can be broken down into easy to understand and digestible information with animation.

4. Keep Audiences Engaged

Animation allows you to present information in a simple and fun way, which is engaging and high impact. Using animation, businesses can make things happen that are outside the realms of reality and typical corporate video production budgets.

When normally static elements of a business message come to life with animation, it makes the whole message much more engaging to the viewer.

5. Make A Lasting Impression

Viewers of animation retain 58% more information than they do when they just view images among black and white text. This is because animation caters to both sides of the brain.

The right hand side of the brain likes animation because it easily ignites feeling and emotion. The left turns thoughts into images, allowing animation to communicate to left-brain thinkers in a way that words alone can’t.

Put simply, animation allows businesses to make long lasting impressions as it has direct registration in long term memories, leading to higher recall value and impact.