The marketing landscape has changed immensely over the years. New skills and attributes are needed to keep up with the changes in technology and the ways consumer buy and research. Whether you are a seasoned veteran keeping up with the latest trends or a millennial looking to develop, there’s many skills that are both high in demand and can help your career and your organization.

Find out four of the most important and in-demand marketing skills and how you can take these to the next level:

Content Rockstar

All of your marketing initiatives begin with having the right targeted content in place to the right audience. Not only does your content have to be targeted appropriately and you need to be able to write well, but it also needs to be technically formatted and following digital marketing best practices.

With this type of skill, a strong understanding of digital marketing fundamentals and inbound marketing best practices is best to help put together a content marketing strategy alongside your marketing efforts to generate awareness and increase leads.

Design Props

In today’s marketing environment, telling a story is key, but there needs to be a visual aspect to take your organization to the next level. With many resources and buying processes going digital, having some digital design skills is great thing to possess. These types of skills can also be taken a step further into the art of UI/UX (User Interface/User Experience) and improving your organization’s website and ease of use for your products and services.

Designing doesn’t only mean being a master at Photoshop either, there are many great free tools (Canva comes to mind first) that can help get you started on a path to design greatness.

PPC Extraordinaire

With many goals on the plates for marketers these days, one of those is probably bringing in targeted visitors to your website. Pay Per Click (PPC) tools can help you create and bring your targeted content to those visitors and businesses are taking notice. With the many different types of tools out there offering a paid way to target visitors on multiple different channels (Google AdWords, LinkedIn Ads, Facebook Ads), specialists with this skill are becoming high demand.

This type of skill is both analytical and has a bit of a math aspect to it keeping up with bid prices over time and making sure your budgets don’t go over too quickly.

SEO/SEM Insights

Many of companies daily answer gathering comes from search engines, so identifying and optimizing your keywords are a must to stay ahead. SEO now however, is becoming a more encompassing strategy for organizations. This skill needs someone who can keep up with constant changing in trends of website design, algorithm changes, new white hat strategies and how this shapes for your future rankings. There are some great resources out there (Moz and Search Engine Land are a great place to start)

This is also becoming more and more a technical role over time. Working within your XML sitemaps, running countless reports and working within the backend of your website implementing best practices are another absolute must.

By taking a look at all of these skills, there are also some identifiable traits that follow each one as well:

  • The ability to multi-task effectively
  • Providing actionable analytical insights for management and clients
  • Tying everything you do back to your target audience

With following these skills and understanding the importance of each, you can begin to identify needs in both your organization and with your own personal skills to find gaps or new avenues to move forward and succeed.

What other in-demand marketing skills do you see being important now and beyond?