The key element of mobile marketing is effective mobile text messaging. Think about these 2 questions.
- How many people have a landline?
- How many people send text messages everyday versus the number of phone calls they make?
Text messaging has quickly become a way of life for people on the go everyday. It has helped make everybody’s life more effective because of the amount of time saved every day.
You can quickly keep in touch with people with a text message. This means people are more in the habit of checking their text messages all the time.
This presents a real opportunity for businesses to capitalize on mobile marketing by sending text messages to people who are willing to receive them.
How this is being done is companies request your permission to send you text messages whenever they have something new they want to present to you. This is a good way for a company to announce a sale, or special product they want to promote.
This is also a great way for you as the consumer to be kept up to date on what’s going on within companies you want to hear from. This truly is a win-win situation for both the mobile marketer and the receiver of the text message.
Mobile marketing is very similar to email marketing in that you have control over whether you want to receive messages or not. You can subscribe to receive text messages and you can just as quickly unsubscribe as well.
Sending text messages is a very inexpensive way for a business to promote their products. This helps keep the cost down which is another winning situation for the receiver of the text messages.
For all of these reasons text messaging is the key element of mobile marketing. As long as it is beneficial for both the marketing company and the receiver of the text messages it will continue to be this way.