For those who don’t know me, I am an avid and devout reader, follower, disciple of surveys, polls, questionnaires and so on. Anything to do with marketing, advertising, branding, social media and any all possible machinations within, I want to know about it.

It is surely the curiosity side of my personality that attracts me to them. I love to dig into findings, results and cull what I think is valuable insight and overlay my knowledge and experience and in turn deliver what I hope are informative and helpful takeaways.

Of course said surveys, polls, etc., have to have some actual value to them; they need to bring something to the table, as it were. They can’t be just a survey that someone decided to “throw out there” just for the sake of creating a survey. Also helps if it comes from a reputable source.

Take the recently-released The Demographics of Social Media Users — 2012 from the Pew Research Center. Great example of a well-crafted survey with results provided which are easy to disseminate.

Not long ago I penned a piece entitled This Just In: A Lot Of People Don’t Trust Advertising. The basis for my article was a survey conducted by research firm Lab 42. The tongue-in-cheek title sought to speak to the obvious replies to some very obvious questions.

For example:

  • 76% of respondents said ads in general were either “very exaggerated” or “somewhat exaggerated”
  • 87% think half or more cleaning ads are photoshopped
  • 96% think half or more weight loss ads are photoshopped

But, there were some additional insights from this same report that were in fact very helpful and telling including the fact that sponsored posts via social media have very little bearing on consumers.

So while there were some what I thought were incredibly obvious questions and answers in this survey, there were also some valuable findings, too.

Is This The Most Useless Survey You’ve Ever Seen

The same, however, cannot be said for one particular survey or poll as they referred to it.

It comes from the folks at Smart Brief and it is below.

And yes I realize it is only one question – as opposed to multiple questions in a more thought-out survey.

But based on just this one question alone, I for one am glad Smart Brief did not conduct a full-blown survey for I can only imagine the other questions they would ask if this one is any indication.

Can you believe that no one, not a single person voted for anything other than Yes?

Surely there are businesses and brands out there who believe that “investing in a post-sale relationship is a waste of resources.?”

And c’mon already, there has to be at least one marketer who believes that once a consumer has made a purchase, “they probably won’t have any need for us?”

I for one was shocked – shocked I tell you when I saw the findings.

Sarcasm Aside


Are you kidding me?

I’ve heard of slow news days but this is ridiculous. This is the best you can do re: a reader poll?

Do you think this insults our collective intelligence just a tad?

Or am I over reacting?

Be honest.

I can take it.

Sources: Smart Brief, Forbes

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