With all the talk about what’s new in marketing, it’s easy to get your head spinning. And to be sure, some things have changed. For good.
We now have a whole set of new tactics at our disposal. In more and more cases, our customers educate themselves and buy when they’re ready, not when we sell them. If you don’t understand social media and inbound (content) marketing, you’re at a severe disadvantage.
But some things haven’t changed. Marketing always has, and always will, start with your prospects’ needs and your unique solution. Your ability to communicate your value proposition simply, and clearly, can mean the difference between winning and losing. Enabling your sales team is still critical.
So as we think about our marketing organizations, how do we fuse the new with the old? Our new model must bring together traditional marketing strategy and modern tactics. I have put together my thoughts — and would love to hear yours.
My model is sort of like a molecule — where the nucleus is all the things we know are important — customer needs, differentiation, and core competency.
Click on the image below to view a Prezi (interactive presentation) that walks through the model. Or just click here.
Take a look, and let me know what you think.
