Do you know about the Laws of Attraction?
At the core, it is the idea that you create a goal for what you want to happen, visualize it, work on it, and as a result, attract that outcome.
In the marketing world, attraction works in a similar way.
In fact, you might say that attraction is the law. It’s what inbound marketing is all about, right? Pull, not push?
But what does that mean and what are the key factors involved in attracting new clients? Here’s a hint—it goes far beyond thinking happy thoughts.
In fact, check out these “laws for success” that we give our Inbound Marketing clients here in Denver
Law 1: Fresh, original content
Fresh means regularly updated. Original means not rehashed or copied. Nothing attracts like the power of awesome content, so when planning out your inbound marketing strategy, plan on building an infrastructure for content creation.
This means having in place the resources–both human and budgetary–for creating and publishing marketing content on a regular basis.
Keep in mind that your content carries your brand message to potential customers. It establishes your authority and credibility with consumers and it attracts them to you.
But only if it’s fresh and original.
Whether you’re a corporate giant or a mom-and-pop, whether the content is being written by a team or it’s all you, building a solid foundation of informative content for your readers gives you a competitive edge and makes you the go-to source within your niche.
Law 2: A variety of content “vehicles”
Creating and publishing content involves more than just posting blogs or website content. If you want to attract customers, you need to think about how your potential clients consume information.
Choosing a variety of content vehicles allows you to appeal to different learning styles and thus capture a larger chunk of your target market.
For example, “auditory” learners prefer to get their information from webinars, podcasts and streaming video. “Visual” learners like videos, infographics and images. “Tactile” or “kinesthetic” learners like interactive forms or content, such as surveys, quizzes, and video. “Textual” learners like the written word and find it easier to absorb information that way.
Blogs, articles, press releases, email newsletters, video, social media content and podcasts offer a nice content mix that spreads your brand message far and wide and reaches a diverse consumer population.
Law 3: Optimization
Today, search engine optimization is less about search engines and more about the people reading your stuff.
More and more, Internet marketing success is becoming tied to how people perceive your business, how much they share you with others and how valuable you are to them.
Optimizing your site to attract visitors and keep them there is, therefore, crucial to your inbound marketing efforts. You can do this through:
- content that leads people to your site and continues to deliver on your promise throughout the experience
- long-tail keywords in your website content and other content vehicles, to help purchase-ready consumers find you
- effective landing page content, and calls-to-action that encourage visitors to take the desired action
- link building from other sites and internal links within your site’s pages
These are just a few inbound marketing methods that will draw customers to you.
Remember: if you want the positive outcome of more leads and sales, greater authority with your target marketing and increased traffic to your site, you need to make it happen—with a variety of optimized content that attracts people like a magnet and doesn’t let go.