When you work as an online freelancer creating web content, designing websites or providing internet marketing, it can be easy to fall into the trap of thinking that the online world is the only place to market yourself.
However, by confining yourself to online marketing, you could be missing out on new customers and clients. If you’re an online freelancer who is seeking to expand your client list, consider the following offline marketing tools.
You never know when you might strike up a conversation that could lead to a new client. You could be looking at watches in an Atlanta Rolex retailer and get chatting with the manager about your work as a web designer – if he asks where he can see your portfolio, having a business card to hand him makes you seem much more professional.
Ripping a scrap of paper from a notebook and scrawling a website address on it just isn’t really the same. Business cards are cheap and easy to carry with you wherever you go, so there is very little downside to this marketing tool.
If you are a member of a church or other community group you may have a newsletter that informs you and others of upcoming events, news, and so on. Taking out an advertisement in one of these publications will let your community know that if they need your services for their website or business that you are there to help.
They may be delighted to be able to use a provider who they already know and have a connection with. In addition, you are helping to support a newsletter and hence community that you use and engage in yourself.
Things like small business organizations or chambers of commerce are not just for those who work in physical stores or offices. By joining and contributing to such organizations in your community, you can develop real-world connections with other business owners.
Not only can you get advice and help with your business, but you can network with a variety of business owners and other potential clients. When they have need of the kind of services that you provide, they will already be aware of you and what you offer.
Your child’s soccer team might need some money for new uniforms or a trip to a game. Sponsoring a small team like this doesn’t necessarily cost very much money, and can help you to gain greater exposure for your business.
Hopefully, when another parent needs a writer for their company’s website or a logo design for their new business, they will remember that you can help them. Even if they don’t, at least you made the kids happy!