While the Niners fans in the office today are licking their wounds and mumbling about bad calls, and the Ravens fans are crowing triumphantly, there’s one thing we can all bond over by the water cooler, no matter what our team allegiances may be… the Super Bowl XLVII ads. There were the good (Budweiser’s Clydesdale spot is always a favorite), the gross (oh GoDaddy…), and the funny (nice work, Tide). But our unanimous favorite is Jeep’s 2 minute commercial honoring our military troops.

Partnering up with the USO, Jeep has taken the ad campaign to the next level, elevating it beyond a memorable Super Bowl ad to a full on movement, Operation S.A.F.E. Return (OSR), aimed at actually helping returning service members and their families as they come back home. In addition to sponsoring a day of service this week at Fort Belvoir, Virginia, donating vehicles to USO centers, and donating $1 to every time the hashtag #joinOSR is used on Twitter, Jeep has made a commitment to honor our troops every day by offering $500 cash back to active duty military and retired veterans.

Jeep is one example of a brand that is going the extra mile to thank our Armed Forces for their service and sacrifices. One of our goals is to make it easy for every company in the US to offer a military discount or some other token of appreciation to military and their families. Give us a call today so we can help you give back to the military community.