#AllYouNeedIsEcuador Budweiser

#AllYouNeedIsEcuador Victoria’s Secret

#AllYouNeedIsEcuador Toyota

Yep, the usual suspects share their slickly produced commercials for Superbowl 2015. Also, Lexus, Snickers, Coke and other big brands. It’s become a national pastime to talk about Superbowl ads this time of year, from AdAge to The Today Show.

Who has the most interesting commercial? Who spent the most money?

How about a Superbowl ad for a foreign country? In 2015, it’s the first time a foreign tourism board has nabbed a spot during the big event.

Why is a a little known South American country making a big splash with their ad buy for the #AllYouNeedIsEcuador Campaign?

Ecuador’s capital Quito #AllYouNeedIsEcuador

From the outside I have to guess it’s because they want to boost their tourism business and what better way to get in front of roughly 112 million people at once but advertise on the Big Game?

Maybe I’m biased because I happened to go to Ecuador this past summer and saw the #AllYouNeedisEcuador campaign in full swing in the home country. In fact, they were even tweeting me before I left the States.

That tells me they’re paying attention and forward thinking.

Which makes it even more interesting that they’ve chosen to spend the money to be a part of one of the most iconic commercial events in the U.S.

And truly, Ecuador does have a lot to offer. From the Galapagos Islands to the Andes Mountains and the Amazon rainforest, Ecuador covers a range of regions in 109,483 square miles (not including the Galapagos). In other words, the country is a little less than the size of Nevada but offers coastline, rainforest, mountains and even a desert.

Will it pay off for them in increased tourism dollars? Time will tell but as video expert (and former Superbowl ad crew) Rick Toone says, “They’re paying $4 million to buy into the club of people who have Superbowl Ads.”

Plus, they’re getting the pre-buzz of people talking about them and after buzz. And setting it to the tune of The Beatles “All You Need Is Love.” #heartwarming. It’s almost as good as those cute Budweiser puppies.

Here’s the the Director’s Cut courtesy of VertigoFilmsEC.


What do you think? Is this a new era of Superbowl ads?