I recently spoke at the Social Media Plus conference in Philadelphia. My topic was “social selling” – but rather than just taking a simple route and providing a case study, I thought it would be more interesting to try something different. I wanted to tell the story of my work with SAP’s Premier Customer Network – an unfolding story of our efforts to become a “social business”. But how best to do so? What would resonate?

My colleague, Anand Ramachandran had recently created a presentation using Angry Birds as a metaphor – and on reviewing this, I knew I had a hook. If social media/social business is a “game changer”, then clearly that game is Angry Birds. And the deeper I looked, the more I found.

Here is the presentation – together with a speaking track to fill in the gaps. It looks at what it takes to move from the business simplicity characterised by games like Space Invaders to a complex multi-stakeholder sales process – which is closer to Angry Birds. Along the way I discuss sales process, people enablement and the benefits of connecting open networks with closed communities.

Space Invaders to Angry Birds – Social Selling and the transition from open networks to closed communities

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