How to Set Up a WordPress Autorepsonder For Free

run-a-free-wordpress-autoresponderDid you know that instead of using an outside paid autoresponder, you can run it all from your own WordPress blog at no charge?

Whether you are a solopreneur, author, or small business signing up for monthly email management systems can be either complicated or expensive. Thankfully there are thousands of plugins available on WordPress that allow you to get started without a lot of knowledge or funds.

An autoresponder email is one of the most valuable tools your business can use. This allows you to go beyond a standard thank you message and reach your prospects in a whole new way. It is also the first impression your leads will have of you with the potential of establishing long-term relationships.

In an article on Marketing Sherpa, businesses can personalize their emails in order to increase sales:

marketing-sherpa-video

The Arigato Autoresponder and Newsletter allows you to set up subscribe boxes, add leads, schedule emails and send email newsletters.

Use this to:

  • Send unlimited emails with an automatic unsubscribe link
  • Create a newsletter
  • Set up a website subscription form
  • Include attachments such as an eBook, report, or tips

Here’s how to download, install and configure this free plugin (images courtesy WordPress.org)

Step 1: Download and Activate the Plugin

After downloading the plugin and installing you will be able to begin the setup process.

autoresponder-main-settings

Here you will create the signup form code with the option of configuring a double opt-in, and more.

Step 2: Setup Your Mailing List(s)

Next, create your mailing list where you can easily add, edit, or delete subscribers.

mailing-list

Do you already have a current list of email subscribers? Make sure these are from a legitimate source such as LinkedIn or Facebook. You import your contacts as one .csv file:

import-subscribers

Step 3: Create Your Email Message

Start by entering your subject and copy and paste your message from any word processing software such as Google Docs or Microsoft Word:

new-email

Step 4: Send an Instant Newsletter

Want to email your entire list? You can do so by customizing an automatic email:

newsletter

Congratulations! You’ve now learned how to install, setup and use Arigato Autoresponder and Newsletter. It can do just about anything an industrial grade autoresponder can do, right from your WordPress setup, for free.

The benefits on maintaining communication with your website visitors are endless, and you don’t need to have a large budget to get started. Use this plugin to keep your prospects up to date, provide the latest news about your products or services, give valuable tips and information, ect.

In order to be successful in reaching your subscribers it’s important to maintain a consistent schedule as well as being very clear about what your message is about.

Create a list for each campaign and test out how these are being received in order to fully engage your readers. Some ideas to follow are:

  • A series of tips or videos on a particular topic in your niche
  • Excerpts from a new or upcoming book
  • Product surveys and contests
  • Your latest blog posts
  • News and announcements with links to social media

The possibilities are endless when it comes to maintaining the interest of your subscribers in order to convert more sales. Keep your messages to the point while breaking up large blocks of text with images and/or video along with bold headlines and clickable links.

Starting with a free autoresponder can be the tool your business to use to learn more about your prospects which will enable you to build a more professional look down the road once your budget allows. The key is to not focus on perfection, but to deliver a valuable, clear, and catchy message that will turn your website into a lead magnet.