Business cards are always in demand throughout the year. If you visit any convention or conference to connect with other businesspeople and entrepreneurs, you’ll find yourself pulling out your cards like a jackpot winner. It’s an easy way to network and foster relationships in your field.
The same thing goes for brochures and flyers. Known as marketing tools of choice for promoting businesses and events, respectively, they help strengthen branding once they reach the right audience. Ultimately, both can drive more visitors to your events or stores for added revenue.
While there are necessary marketing collateral, there are those that are best used only on select seasons. One of those tools is the calendar, which is a great print material to sell or give away for your business before the end of every year.
Here are effective ways that you can maximize the worth of calendars as part of your year-end marketing strategy.
Help people organize for next year
December is filled with parties and celebrations for the upcoming year. It’s also a time to get ready for the new year, where everyone begins fresh. By giving away or selling calendars, you help them get ready for their activities to kick off the year successfully. They can hang or display your calendars and jot down notes for important dates or tasks that need to be done.
Mark your company events
Arguably one of the biggest advantages of business calendar is the ability to inform people of special events or promotions that you will be holding for the year. Assuming that you have prepared your yearly marketing plan and identified the dates of each event, you can mark them down on your calendars before printing them out for distribution. Once your customers or target audiences get hold and hang your calendars, they are informed of the schedule of events you have lined up for the year. This gives them time to clear their own schedules to attend your upcoming events.
Boost branding
Calendars can be designed as a large print format like a poster or come in multiple pages, with every page featuring the different months in a year. Regarding the latter, you can maximize the space for each page by featuring your products and services of your business on each page. Reinforce your mission and objectives to introduce your business brand to your target audience, if not reiterate it to your existing customer.
More importantly, unlike flyers in which the marketing message is only as good until the end of the event or promo, calendars have a long-lasting appeal to people. Calendars as a marketing tool work because the brand is not at the forefront of the print material – it takes a backseat to the dates and months. While people are writing and looking at the dates, their attention is also subjected to the design and words of your marketing message.
Therefore, make them notice your branding by applying the best copywriting and design practices. You can start by reading a post on our blog titled “10 Building Blocks of Great Copywriting.”
Do you think calendars are great year-end marketing tools? Or do you prefer other tools in place of calendars for your promotional strategies? Let me hear your thoughts by commenting below!