A great logo should carry your brand, connect with target audiences and create an impact! First impressions are everything!

What is a logo sting?

You may have heard of the term before or you may be thinking, I have no idea what that is. Don’t worry you’re not alone, that’s where we come in.

A logo sting can be either a 2D or 3D animation of a logo at the start or end of a video. It is an element that gives the viewer the last glimpse of who you are and can create a long-lasting impression in the minds of your audience.

Check out our recent logo stings we have created for our clients.

As you can see from our animation, a logo sting can range from a simple visual effect or transition to an intricate animation.

The most famous logo stings are usually found at the beginning of a Hollywood film, which entices the audience and builds momentum for the opening scene. You know the ones, the likes of Disney, DreamWorks and Marvel, where a fancy logo is incorporated into the scene with tantalizing sounds effects. Nowadays, you don’t need a blockbuster budget to create a great looking logo sting, that’s where we come in.

Why does my organization need one?

There are a number of brands looking to refresh themselves and give their video content an edge over the competition.

There are millions of videos popping up online on a daily basis and as a result, it is becoming increasingly difficult to stand out from the crowd. It is reported that over 55% of video views are dropped within the first 10 seconds, which makes it even more important to grab your audience’s attention with great looking content.

The odd thing is that very few businesses use this cost-effective asset and while we typically champion for something that is simplistic and elegant, each company has their own identity.

Looking at your brand, other design work and finding the most appropriate impression you want to make is the best way to decide how bold of a sting you need for your business.

What’s Next?

For us, nothing cuts through better than a fantastic looking logo reveal. If your audience finds your logo intriguing they will want to know more about you and your organization.