Your business needs leads to succeed. But where do you start?

Lead generation techniques are digital marketing strategies used to attract and engage prospective customers to a business, and consequently, expand the business’s customer base. Many businesses are constantly looking for effective and quick ways to generate leads because the sales performance of every business lies in its ability to create a pool of customers who are willing to buy their products or use their services consistently.

Perhaps you’ve been facing issues of identifying how to access a steady stream of sales leads or you’ve been consistently sorting after effective and proven lead generation techniques that can improve the sales performance of your business, here we will show you tested, trusted, and proven lead generation techniques that’ll generate new leads to your business.

Now, let’s unpack the lead generation techniques that’ll bring you more leads.

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1. Email Marketing

Running email campaigns has proven to be an effective way of driving leads to a business especially when the emails are personalized. After identifying your target audience, you can create a series of email newsletters to keep in contact with prospects in your target location. Consistently blasting emails to your audience to provide updates and information about your business services and offers would increase your customer base.

2. Social Media Marketing

Perhaps the most effective lead generation techniques, especially if you run an online business. Over the years, social media platforms have experienced a huge amount of active users which businesses can take as an advantage. Leveraging social media to your online business would generate new leads. Uploading relevant information about your products and services with the use of relevant hashtags would expand your business online audience on social media platforms. Twitter, Instagram, LinkedIn, YouTube, and many other platforms can be used for lead generation.

3. Facebook Ads

One of the most effective and widely used lead generation techniques is Facebook Ads. The concept of Facebook ads that allows you to choose specific target options such as audience location, age, and more, has established as a powerful lead generation technique. Running Facebook ads for your business while keeping in mind the best practices to successful ads would bring new leads to your business.

4. High-value Informative Content

The quality of the content you put out on your website, blog, or marketing campaigns plays a vital role in lead generation. To attract and gain the attention of your website’s visitors, you need to provide high-quality and engaging informative content that’ll grab the attention of your audience. While high-quality content is gaining the attention of your readers, it is also increasing your business ranking on search engines. Quality content as a lead generation technique goes beyond providing articles or blog posts. Images, videos, whitepaper, ebook, guides, and many more should be included.

5. Create and Optimize a Sales Funnel

The primary purpose of a business sales conversion funnel or marketing funnel is to capture leads. This lead generation technique engages prospective customers in the sales process of your business. To create an effective sales funnel, you will build a trustworthy landing page with high-quality content. Once you can build an effective and optimized sales funnel for your business, leads generation would certainly increase.

6. Referral Programs

Referral programs as a lead generation technique have proven to be effective over time, especially for small and medium-sized businesses. To generate more lead through this technique, you will create a referral program that would offer a certain amazing reward to customers that refer their friends and families to do business with you. The reward can be a certain percentage discount on their next order.

7. Webpages Optimization

Search engine optimization is one of the most popular and widely used lead generation techniques. Your website is the digital front door of your business, which implies that leads generation must start with it. Optimizing all pages of your website for SEO will rank your website high on search engines. This will increase your business online visibility, and consequently, drive more leads to your business.

8. Guest Blog

Guest blogging on high profile blogs with backlinks to your website is another proven effective lead generation technique. Not only does guest blogging with backlinks brings more redirected clicks to your website, but it also helps your website gain more requirements of search engine algorithms to have it ranked high on search engine result pages. Make sure your guest posts are on high-value websites that offer quality backlinks.

9. Online Advertisements

Reaching out to your target audience or prospects with online advertisements can also drive leads to your business. Marketing influencers can help advertise your business on their pages or platforms to get more people know your business. On the other hand, local advertising means such flyers and posters can also generate leads to your business.

10. Request for Feedbacks

This might not sound like other lead generation techniques, but it one of the most effective ways to get new customers easily do business with you. It is quite common among prospects or potential customers to check the feedbacks or reviews of several similar businesses before making decisions. Positive feedbacks and success stories from previous customers would attract prospects to your website.


Lead generation is an effective marketing strategy that can get the attention of prospective customers and drive traffic to a business. The primary purpose of lead generation is to improve the sales performance of a business. This recipe has shown proven and effective lead generation techniques that’ll drive leads to any size of business.

This article was first published on SocialSellinator’s blog.