Jay Leonard
There are now 2.8 billion people using Social Media worldwide. This is 21% higher than 2015, and this number will continue to grow throughout the year of 2017.
With so many businesses using Social Media, how are you saving time, and reaching your target customers on a daily basis?
My experience as a Digital Entrepreneur and Social Media Expert has taught me that having a selection of Social Media Marketing tools that I use on a daily basis does help me save time, which in turn saves me money.
Being able to increase your reach, and engagement through a Social Media Marketing tool is great, and I’m here to share with you the must-have checklist for my favourite Social Media Marketing tools.
Adobe Spark Post
Social Media is all about engaging, and one of the best ways to do this is through sharing images. I always talk about Canva, and PicMonkey for creating and editing visuals but I want to introduce a new tool to you called Adobe Spark Post.
If you want to create professional images, on your mobile or desktop this will be a great tool for you. What I love most about Adobe Spark Post, is being able to start creating an image on mobile, and finishing it on desktop.
Lumyer
As great as it is to have images to share, have you thought about creating a video using your images?
If you are using visual social networks like Instagram, take a look at Lumyer when creating animated content. Lumyer is a mobile app available on iOS and Android and will allow you to add movement to your images.
BuzzSumo
Creating content that is share-worthy, and relevant to your audience can be difficult if you don’t know where to look for it. I have talked about both Feedly and Alltop in the past, and there is another great tool you can use to find what is currently trending in your industry so that you can talk about it.
Use BuzzSumo to find out what has been popular on Social Media so that you can increase engagement by sharing this content with your audience.
AgoraPulse
If you’re looking for a central place to listen to your community, and manage the likes of Facebook, Instagram, Twitter, LinkedIn and Google+, take a look at AgoraPulse. I know I have talked about Hootsuite as the best tool, but what works for me, doesn’t always work for everyone else so AgoraPulse is a great alternative.
22Social
Have you thought about running a Social Media contest? I wrote an article on exactly how to do this using a tool called ShortStack. I have found another great tool, which is a verified third-party Facebook tool so you won’t get in trouble using it.
I’m fairly new to 22Social, but what I have learnt is that it is interactive, integrates with autoresponders, and you can integrate with Google Analytics to track and measure your success. There is a 14-day free trial so give this tool a go for your next contest, and see if it works for you.
IFTTT
IFTTT (if this then that) is a tool I first spoke about a few years ago when it first launched, and it is still a great tool. You can use IFTTT to combine different tools, and create a set of instructions (almost autoresponder like) which are called “recipes”. You can set up a number of “recipes” to happen automatically, meaning that when you next share an image on Instagram, it also gets shared on Twitter too.
Tagboard
If there is one tool that I loved, and used religiously throughout 2016, it was Tagboard. Search a topic, or hashtag, and you will see the real-time results of that search term across all social networks. This is a great way to monitor mentions about your business, and also to give you inspiration for your next post.
They are my top 7 tools as a part of my must-have Social Media Marketing tool checklist. I hope that they can help you, just like they have helped me. I would love to hear what your FAVOURITE tools are to help you manage your Social Media Marketing.
Now you have the tools, have you thought about how you are going to effectively market to your Social Media audience in a 7 day period?
This article was written for Business 2 Community by Jay Leonard.
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Hi Warren,
thanks to you, I will definitely check out Lumyer and Adobe Spark Post! For all its assets, Canva has some limitations and I’ve been looking for a good alternative quite a while now. IFTTT is also a powerful social media marketing tool considering the many available and combinable functions. Besides that, I can definitely recommend Blog2Social as social media automation-alternative.
Best
Tobi
With all the advances and developments in social media, it’s hard to be aware of them all, so thank you for this article. I will definitely be checking these out and sharing your articles with my followers too.