Donald Trump’s visit to the UK was timed perfectly – just as England’s male team loses a World Cup semi-final match and the country needs to let off steam.

Perhaps the euphoria and excitement of the World Cup and its many memes, along with general popular ridicule of Donald Trump, coupled with the impending visit, led to greeting card company Moonpig believing a topical Trump joke would go down well on social media.

While some people liked it, others did not.

In principle, Moonpig’s idea was a clever bit of newsjacking. It took the design of the Trump Baby balloon, which has been well covered in major media (you can read the story of that protest here), and created a photo suggesting people could buy smaller versions on the Moonpig website.

Moonpig tweet about Trump Baby balloon.

One customer summed up the mood that was also shared by other customers.

Angrydad on Twitter: "I wont be using Moonpig again"

Others said the same thing while more people posted an opposite view.

"Never used Moonpig before, but I will now" #Trumpbaby response.

One Twitter user posted a comment from Daniel Jones – one of the organisers of the #TrumpBabyBalloon protest in Parliament Square. He pointed out that Moonpig should not be commercialising something that they are doing for free, and in reply to Moonpig’s explanation that it was a joke, another user accused the company of breaching advertising regulations.

Daniel Jones comment on Twitter to Moonpig about its Trump Baby Balloon joke.

My favourite exchange is this one from Paul Kemp, who, rather than refusing to buy from Moonpig, speaks up on behalf of his wife. The reply is a joy in itself.

"My wife wont use Moonpig any more."