As an online business owner, you need to have a marketing strategy in place. Following are some marketing tips to help you get started:

  1. Provide a trial version of your products or services. Get more people to try your product or service by providing them a trial version of whatever it is you are offering. If they are happy with the trial version, they are more likely to purchase the actual product or service.
  1. Be more social. When promoting your business through social media, here’s the rule of thumb: if you don’t have sufficient resources yet – time, money, people – to be on multiple social media platforms, focus on the major ones first – Facebook & Twitter. After you establish your presence in these two social media giants, you can then work your way through on other platforms.
  1. Offer your website visitors a variety of content materials they can consume. Don’t just settle on regular blog posts, create podcasts, webcasts, videos, infographics and power point presentations as well.By offering your audience different types of content materials, you are not only providing them more information, you are also making your contents more engaging and ‘shareable’.
  1. Try video marketing, too. Some of your audience may be visual learners – meaning, they prefer visual contents like videos more than your usual text-based blog.  So, when planning your overall online marketing strategy, you should factor in this fact.
  1. Always highlight the feature that sets your product or service apart. Your Unique Selling Position (USP) is that feature that makes your product or service stand out. Always leverage this by highlighting it in your sales page or any marketing materials you have.

Sample of USPs that you can highlight on your site or marketing materials:

  • 24/7 FREE Customer Support
  • 30-day money-back guarantee
  • 90-day FREE trial