One of the biggest challenges faced by many SME’s is how to market their company effectively while also working to a tight budget. There are a number of different marketing strategies available, and being able to choose the right one is not always easy.

Firstly, it is important that you understand why you need a marketing strategy for your business. It can be an incredibly valuable tool, however, if used incorrectly it may end up being unsuccessful and extremely costly.

So what are some of the most effective methods of marketing your SME whilst sticking to a small budget?

Social Media Marketing

Taking advantage of social media is an excellent way of getting your brand or product to a large number of people. This may include having accounts with Twitter and Facebook as well as having a website which links to these platforms. Spread the word effectively and it shouldn’t be long before people start recognising your name and logging on to see your updates. It is important that you constantly provide your customers with information and updates as well as any discounts or offers that are available to them.

Email Marketing

Email marketing is still an excellent way of communicating with thousands of potential customers throughout the world at the touch of a button. It is possible to find companies with which you can send out a small number of emails for free, however once you start increasing the size of your address book, they may begin to charge a small fee.

An excellent way of getting email addresses is asking visitors to your website to sign up for more information or join a mailing list.

A Striking Business Card

Business cards are an excellent way of ensuring that the people you meet will remember your business. If you network as part of your business marketing strategy, then business cards are a vital element to this. It may be worth your while seeking a professional designer to design your business card for you using your logo and a brief description of your company; however, there are a variety of websites available which allow you to design your own at minimal expense.

Leaflet Distribution

Leaflet distribution is extremely affordable and effective way of advertising your business to a specific group of people. You are able to choose your demographic based on your specific product or offer and then have your leaflets delivered to those individuals that would be most likely to be interested.

Recent statistics from the Direct Marketing Association (DMA) states that 48%* of consumers will respond to a leaflet that is delivered through their letterbox, which is the highest response of all the advertising channels, including television and newspapers.

So now that you know that there are a variety of different ways in which you can market your SME, now is the time to find a marketing strategy to suit your business and take the first steps to success.

*(Statistics from www.dma.org.uk)