Recently, I talked about an opportunity that could have all kinds of possibilities.
The possibilities became realities. We were one of the few companies that had just one product/service. It paid off for us because people knew exactly why we were at the show. In addition, we gained several advocates who carried our package with them as they waled down the show floor aisles.
Ideas generated by potential clients are ideas that should not be ignored.
If you do the right planning and spend time on the presentation, you can make a difference.
It was a great experience!
What opportunities are you working on that originally came from your clients or a potential client? These opportunities can work if you listen, plan and execute an effective product/service.