Here’s the ugly truth kids – “the internet isn’t free and its funded by advertising.”
If it wasn’t for marketing, we would have never figured out a way to sustainably enjoy the benefits of the internet. Why else do you think Google is pushing its internet service Fiber, and Facebook is pursuing Internet.org. The more people there are on the internet, the more brands will pay to show their messages. It’s this fundamental rule that created and grew the internet to where you can enjoy it completely free from the comfort of your homes, without paying a single dime. The tenacity of marketers to push and sell products and services is remarkable – if you really think about it.
As Dan Pink once said – “To sell is human”. Think about the greatest inventions in technology in the 21rst century. Arguably, “the internet” could be considered to hold a special place in that category. Think about how it started off in the 1970s. Way before cat memes and online trolls, there were a few servers, a data transfer protocol and some people that wanted to share ideas with one another. Computers were heavy, transfer speed was low, and people were quite contempt with talking over their cordless phones.
Think about how we interact with the internet almost everyday now. As soon as we open our browser, we press the letter “f” on our browser and pop opens Facebook. Our morning routine has us checking our emails, browsing the news, and looking at Buzzfeed lists of – the top 10 reason why (insert thing here) is (insert emotion here).
We use creative tactics to game the system, we stalk our customers wherever they go, we use psychology to increase consumption, and we use influence to mould society the way we want to. Beer commercials will always be about sex – because it works, skincare will always show fair skin and long hair, and fast food will always be about fighting obesity and healthy nutrition.
We understand what makes you happy, what makes you insecure, what makes you believe in our products, and what makes you unique in your unoriginal way. In more ways than one, we know you better than the NSA. All we ask in return, is that you be yourself. Be original. Be whoever you want to be, and be in charge of your own decisions. Because, we could use a challenge. And because we love to make you smile, in our own creative and quirky way.