Star wars and marketing

So I don’t know about you, but Star Wars has created a major buzz in my world for the past few months.

Really, it has been on everyone’s radar for the past year (or more for the real hardcore fans).

The Star Wars marketing empire is one for the record books. They have pure genius floating through all that they do.

Think about it: this story crosses over generations. Star Wars came out 38 years ago in 1977. So many of you got to see the original in theatres. I have to be honest I am a little jealous!

So when tickets to Star Wars: The Force Awakens were on sale, the whole family was excited to go! This is a family affair. Even to me, it felt a little personal.

I remember watching these movies growing up, playing with the action figurines (sorry we didn’t keep ours in the package), dreaming of being princess Leia. Now my dreams consist of web design, branding and social media.

So as a marketer I can’t help but think about the epic things we can learn from this marketing empire, the legacy that became a household name.

Highlighting the newest film Star Wars: The Force Awakens, here’s some marketing gold for ya.

What Can We Learn from Star Wars? Takeaways from This Marketing Gal

Back To The Basics

In The Force Awakens, Disney went back to the Star Wars basics—with a vengeance.

We got to see what had been going on with the original characters, the O.G.s of Star Wars. My gal Leia, Han So-Hot, R2-D2, C-3PO, Chuy.

Y’all we even got to see The Millennium Falcon at it again. I think these original characters that we all know and love directly impacted the success of this movie.

These characters were the ones our grandparents, our parents and even most of us first had a connection to. By going back to what worked well in the beginning, they were able to continue the success that Star Wars: A New Hope began.

The same things applies to the world of marketing for your business.

Sometimes, we can get so caught up in all the bells and whistles that maybe we get off track from our original goal. Things like connecting with people, helping solve their problems, and being a resource.

In 2016, I want you to take a step back and consider what your original mission was. Then, I want you to review who your ideal customer is.

You can start this year fresh and recharge your marketing by going back to the basics. Check out the Blue Steele Solutions audience worksheet. This might be a great place to start.

It’s All About That Build Up


In the world of business, I think we all tend to get busy and not put the time in that we need to in order to promote an event, research an opportunity, or develop content that is relevant to our customer.

Star Wars rocked our socks off with over a year of promoting, and I think the content was spot on!

We were reminded of the never-ending battle between good and evil, the light side and the dark side, with the launch of trailer #1, teasing us just enough to get pumped up.

Recently, People magazine came out with their cover featuring Star Wars characters, new and old, and we are all left wondering: Where is Luke?

Now that is build up, that is suspense, that is marketing that creates buzz!

Ask yourself: have I taken enough time with my marketing efforts? A few hours at the beginning of the year just isn’t enough.

I mean, we walk our clients through an 8 step planning process just to get started. And we’re certainly not working with a $40 million dollar budget! Taking time in order to master the build-up is key.

Be Yourself (Spoiler Warning!)

If you haven’t seen the movie, now is the time to stop reading—I’m about to ruin it for you.

The internal conflict experienced by our favorite literary and film characters is certainly present in Star Wars: The Force Awakens.

And you know what, I think there’s something to be learned here.

Kylo Ren’s struggle is one of dark and light. He knows the light is where he’s supposed to be because he can feel the pull (and he can’t fight the truth of his birth.)

Without getting into too much detail, he’s not being himself—he’s fighting against his roots.

So my advice to Kylo Ren is this:

“Hey man, you really need to be yourself: this could seriously help the whole situation happening in the galaxy far far away.”

So yea, our moms always told us, as we made our way into the first day of school, “just be yourself.”

You guys, our moms were right! This rule applies to business just as much as it does on the playground.

Be authentic with what you put out into the world. Business owners, make sure your content is an accurate representation of your brand and what you’re all about.

Every piece of paper, every email, every blog post, every newsletter—every single word makes up who you are and how your customers relate to you. Make sure that you’re allowing the “light” side of your marketing to show through!

Really, what I mean is make sure you’re not putting out crap.

Take a note from Star Wars, and all your marketing dreams will come true. Well, maybe not all of them, but hey, I think they may know a thing or two.

Oh yeah, and may The Marketing Force be with you!