Landing pages are like the face of your brand. They represent your product or service and convey its value to the customers. Imagine the entire conversion process to be a jigsaw puzzle and landing page as one of the most important pieces. It is commonly observed that when you give people lots of options, they are likely to choose none of them.
Consider this common scenario of shopping online. Sometimes, we get so overwhelmed by the available options that we end up buying nothing. Same applies to websites and that’s when a landing page comes into the picture.
Once you make up your mind regarding what you want the visitor to do, consider your landing page as the “Letter of Sales”. Let’s have a look at the most important elements that make up the anatomy of a perfect landing page.
- Start with a strong headline that catches the attention of the visitors in the best possible way.
- Attractive graphics with an attractive copy come next. Words sell and when they are enhanced with relevant pictures, they sell even better.
- Elements like videos, testimonials, and guarantees also help to build credibility and persuade the visitor to take action. They assure the visitors and work as anti-anxiety agents.
- A clear call-to-action does all the trick to enhance conversions. Instill a sense of urgency with compelling words like “Buy Now”, “Get my Copy Now” or “Call Now” to make sure your visitors take the specific action.
There is no secret formula for landing pages to work. It is about creating the right persuasive copy that works for your target audience. Maximizing lead generation is the ultimate goal and an effective landing page can help you achieve the same. When done well, it can generate high response rates and move prospects further down the sales funnel.
This newest eBook on “The Complete Anatomy of Landing Page & Noteworthy Design Trends” gives you a detailed understanding on the same.