The Key to Good Photography for Your Marketing

If within budget, key branded photography for your marketing materials is a winning marketing tactic. Never underestimate the power of a good visual…as they say, a picture is worth a thousand words!

Photography and visuals help to quickly communicate to your target market, and can create a magical, speedy sense of connection. With a photograph, a consumer can quickly understand why they should be interested in something, how they make connect with it, where it fits into their life and, essentially, whether or not they should take that call-to-action to keep reading, click, sign up or more.

So exactly what should you think about when planning your first photo-shoot? Read on!

1. Where will these photos be used?

If going in a direct mail piece or brochure, they could potentially include more visual interest and/or people. If being used for banner ads or emails, the visual may need to be a quicker or “smaller” panned capture. Think through what these visuals will be for, and plan the photoshoot as such.

2. Who is the audience?

If utilizing people within your photography–which is a great call!–think about who you want to photograph. Ensure that they, too, look like your target audience. How do they dress? What is their age? What is their demeanor? Make your photographs match your target audience, and that’s exactly who you will attract.

3. Location.

Is there possibly a reason to show a particular location within your photographs? Maybe you’re advertising a location, or everything takes place in a particular classroom. This way, your audience can see the location of interest ahead of time and/or understand why they should be interested.

4. Products.

What props or products may be important to show or include within the visuals? Sometimes it’s helpful to see how something is used, what it actually looks like, or what someone could actually do with it. If it’s important, show the product, too and make sure you get some good, clear product shots to use in your marketing materials.

5. History.

Is the history something that is relevant to your story or marketing piece? If so, show the important locations, leaders or emblems of your brand or product. Make sure to get these captured in your photography, for ease of use later.

6. Technique.

Photos are truly sensational. They can evoke a brand feeling, lifestyle or emotion within a matter of seconds. Success in today’s modern world is all about communicating your brand in a flash. Think through the style of your photos, and what will resonate best with your brand: black & white, a slight vintage feel with sepia, bold shots or maybe even more dreamy captures.