On the PorchWhen we use the phrase, “Keeping up with the Joneses,” it generally isn’t a good thing. It means we’re spinning our wheels to maintain a certain level of affluence or materialism. But in this particular case, I’m referencing something we need to be doing.

In a previous video I discussed the importance of monitoring your brand online, with an illustration of what can happen when you don’t pay attention.

But we also need to keep one eye on our competitors and what they are doing online. While we shouldn’t become obsessed with everything our competitor does, we do need to be aware. That’s the subject of today’s video from the porch. If you can’t see it in your feed or email, you can find it here.

How are you monitoring what your competitors are doing both on- and off-line?