Artificial intelligence (AI) and intelligent agents (IAs) are continually evolving technologies designed to mimic what our minds do naturally. Instead of eyes, IA devices and programs use sensors to observe conditions and act on that information to find data patterns and achieve programmed goals.

It all sounds futuristic, but IAs aren’t brand new technology. Thermostats have been adjusting temperatures in homes since 1927. Nest thermostats and Fitbit wearables are two of the more popular IAs that launched over the past few years. These and other IAs use thousands of data points to keep indoor temperatures perfect or track fitness, and they get better and smarter as they acquire more data.

[Better, smarter learning machines? Cue killer robot paranoia films! A few of our favorites are Stanley Kubrick’s A.I. Artificial Intelligence, Alex Garland’s Ex Machina, and of course, James Cameron’s Terminator. Will the entities we create eventually become self-aware and destroy us?]

As a technology marketing agency, we at Ignite have more relevant, non-movie-related questions: How will IAs change human behavior and shopping preferences, and what does this mean for the future of our business?

We have a couple of intelligent predictions of our own as to how marketing strategies for these tech products will evolve over the next decade.

Prediction #1: Marketing messaging for IAs will be delivered through the devices themselves, not just mobile apps and email campaigns.

What if you had an Amazon Dash button that could notify you about special offers (with brief, on-the-spot audio) on a specific product, like laundry detergent, when you order more? What if you were automatically rewarded with a $2 discount on Tide detergent if you pressed the button once more to share your purchase on socials? And what if that discount were extended to anyone who followed your social post to place an order? These what-ifs could leverage the enthusiasm of early adopters to influence unaware and hesitant buyers, and with zero marketing spend to boot.

Prediction #2: Vast amounts of IA data will create a positive feedback loop between AI/IAs and data technology, likely triggering yet another era of rapid evolution in the tech world at large.

Every year, more and more IAs will hit the market. More and more buyers will adopt these devices, and the companies that produce them will create increasingly better, smarter and cheaper versions using research and customer feedback.

As adoption rates for IAs reach new heights, and as the devices themselves become more efficient and robust, the data they generate will grow exponentially.

Before we know it, we’ll need data systems that are more complex and revolutionary. This IA boom will, necessarily, trigger innovation in the data collection and analysis world.

As new data technology frontiers are mapped, the conclusions we can draw from data—and therefore use in business—will also proliferate. Those conclusions will enable AI companies to develop astonishing technologies that (hopefully) improve human lives.

It might be cliché, but it’s true: The possibilities are—in theory—infinite. And we at Ignite can’t wait to help the future’s top innovators tell the stories of their incredible products and discoveries.