The struggle was real to prove influencer marketing value. Fortunately for marketers, we have incontrovertible proof that influencer marketing delivers 11x higher returns than any other form of digital marketing. No more guesswork. No more vanity metrics. And no more doubt that social influencer marketing is the best use of your digital marketing dollar.

Influencer Marketing Value

Influencer-led campaigns generate $23 for every dollar spent — more than five times the number produced by banner ads.

Wait, what?

Yep, you read that right. $23 for every dollar spent. Cha-ching!

influencer-marketing-value

Source: Tapinfluence and Nielsen Catalina Solutions, “Influencer Marketing Drives 11X More ROI VS All Other Forms of Digital Media,” 2016

Young, But Vital

Influencer marketing is still relatively young, but age is just a number.

Marketers are increasingly recognizing the value of targeted influencer campaigns as opposed to highly-paid celebrity content that often turns audiences off – mainly because it seems inauthentic and forced.

Think about it this way: Do you really think that Beyonce uses a $7 bottle of foundation (i.e., celebrity endorsement)? Probably not. You’d more than likely trust a makeup YouTube star (i.e., influencer), such as Allana Davison or Abby Smith, over a spray and pray method that is celebrity endorsement.

Long Tail ROI

When you consider the availability, and return, given from media budgets at that level, influencer programs can be much more effective on a dollar-to-dollar basis. Plus, the content continues to drive value even after the spending stops. It’s evergreen.

Our friends at Carusele said it best, “Influencer content is versatile, flexible and, best of all, eternal.”

influencer-marketing-value

Source: Tapinfluence and Nielsen Catalina Solutions, “Influencer Marketing Drives 11X More ROI VS All Other Forms of Digital Media,” 2016

Influencer content, unlike banner ads, is truly evergreen. Rather than disappearing when a brand stops putting money behind it, a piece of influencer content remains active, attracting views and engagements from interested consumers—for free.

How Much Cash Should Marketers Dish Out?

Budgets for celebrity programs can easily run from $250,000 to $1,000,000, with much less credibility delivered at the end of the day.

Influencer marketing campaigns offer more effective programs that typically run considerably less–between $25,000 and $200,000–with multi-flight or year-long programs having potential to go much higher.

influencer-marketing-value

Source: Tapinfluence and Altimeter Group, “The Influencer Marketing Manifesto,” July 26, 2016

Now that there are metrics behind influencer marketing, what are you waiting for? It’s time to work with an innovative strategy that actually pays for itself and more (in case you forgot: $23 for every dollar spent!).

Ready to learn how much cash you need to invest to see these returns? Download our free pocket guide: Influencer Marketing – How Much Should I Spend on Influencer Marketing Campaigns?