The Super Bowl is one of the largest sporting events of the year and an incredibly important time for brands. Whether you are there for the big plays, the Puppy Bowl, the crazy commercials or to revel in the magic of Lady Gaga, all eyes will be on the big screen on February 5th. We’ll help you get ready, with five quick influencer marketing tips to make sure your brand shines on game day.

Influencer Marketing Tips to Make Sure Your brand is Part of the Conversation

  1. Party hosts are in need of inspiration. Watch parties will be taking place in living rooms all across the country, and people love creating a special event to share with their friends and family. Try these Football Party Ideas to get started. Remember
  2. The week leading up to the Super Bowl is prime time for food and party inspiration. This year the Super Bowl falls on February 5th, which means that you need to have campaigns set now for shoppers this week. Not feeling creative? Crowd pleasers like Buffalo Style Sausage Wontons, Game Day Queso and Spicy Game Day Nachos are always safe favorites.
  3. Remember to include those with dietary restrictions in all the festivities. These Portobello Mushroom Burgers with Southwest Avocado Ranch are a delicious way to make Meatless Mondays into Meatless Sunday.
  4. Make party cleanup fun and eco-friendly, with post-party projects like these DIY Milk Carton Bird Feeders.
  5. Don’t Forget: The term “Super Bowl” is trademarked by The National Football league. Make sure not to use that language in your content, unless you have paid to do so. Use alternatives like “The Big Game” or “Championship Sunday,” or get creative and make up your own phrase that speaks to your brand or target audience. It’s always better to be safe than sorry, when it comes to trademark rights (and of course FTC compliance).

One final influencer marketing tip that is not just for the Big Game: if you already have high performing influencer generated content, you can use influencers to distribute and amplify that content, using social sharing campaigns. This extends the lifespan and value of great content and exposes you to additional influencers, with whom you may not yet have worked. May the best team win!