When it comes to influencer marketing KPIs, the better the influencer/brand relationship, the better the results. When you combine the two successfully, campaigns can flourish and drive up to 11x ROI.

Building lucrative partnerships requires targeted on-demand recruitment and full transparency into influencers’ rates, social profiles, performance metrics, and audience data. It also helps to stay “channel agnostic”, so you can pivot along with social media trends. This is what makes influencer marketing vital rather than just “trendy”.

By monitoring results while your campaigns are underway, you can adapt to digital trends as they evolve. Furthermore, statistics show that brands are finally realizing that it’s not necessarily the size of the audience that gets results rather the quality of the content produced and the ability of the influencer to weave brands into authentic, original stories.

A Proven Solution

What happens when you realize your marketing is falling flat and you are left with a hole in your pocket? Walking into that update meeting won’t be any fun. All of a sudden you and your team are bearers of bad news that no one wants to hear.

Following new marketing trends can also be initially helpful, but after a while it too plateaus and you are back to more bad news in the boardroom. While there are areas of disconnect between marketers and influencers, statistics show that brands are finally realizing that it’s not necessarily the size of the audience that gets results rather the quality of the content produced and the ability of the influencer to weave brands into authentic, original stories.

Presenting your team with measurable solutions are the best way to help push your brand in the right direction. Influencer Marketing Automation is a proven solution that can helps marketers track KPIs, reduce time and costs by up to 90 percent, and create scalable, trustworthy campaigns that fit brands’ needs.

In our free pocket guide, we break down just how important staying up-to-date on influencer metrics is imperative in establishing effective campaigns as strategies and platforms change.

Goals Get You There

An influencer’s outcome to promoting your brand has to be linked to your campaign’s goals and your team’s confidence in the strategy.

For influencer marketing to be effective, it must use authentic, consumer-generated content. So what are your goals for a particular campaign? Once you know that answer, the influencer knows in what direction to take in the content and the rest will fall into place.

Here are a few tips to push you in the right direction:

  • Define your pain points to understand where you are struggling.
  • Identify the KPI’s you’re trying to drive
  • Do your research.
    • Identification – How do you choose your influencers?
    • Workflow – How does communication work and how easy is it to access the right influencers?
    • Analytics – What metrics are provided for each program?
    • Integrations – How well does it work with the rest of the martech stack?
    • Usability – How intuitive is the platform?
    • Security – What kind of safety/cross-checks are provided?
    • Service – Is there technical and customer support?
    • How are influencers paid (and who owns the responsibility)?

Maybe it is time to stop cursing under your breath every time you check your KPIs and save your brand with influencer strategies that are proven to work. Download the free pocket guide now.