A marketing campaign that breaks the clutter and gets massive visibility can be definitely termed as successful. As a business owner, you are always looking for creative marketing ideas which can work for you. Most out-of-the-box campaigns tend to get amazing results.

Marketing’s very nature requires that you keep re-evaluating your strategy to stay current and updated. You don’t need to reinvent the wheel; you just have to look around and find some inspiration from brands which make some noise in the digital marketing world.

This can help you come up with a creative marketing campaign connecting you with your audience, increasing brand awareness and skyrocketing your revenue. With an increasing number of emerging insights, touchpoints, channels and technologies available to brands today, the scope for innovative and impactful campaigns is higher than ever before. We have compiled a list of the top marketing campaigns that are worth getting inspired from.

  1. American Express

Communities are a big game in today’s digital marketing world and a lot of companies talk about the value of ‘online conversation’. A few of these have been successful at creating a valuable community in a real sense. American Express leverages the value brought by industry experts on the Open Forum website. It is a collaborative site where guest authors are invited from different sectors to share their wisdom and knowledge about business.

This results in a content-rich website that is quite popular among search engines. All the value is created without American Express having to pay out anything to content distributors. This idea shows us how we can find industry leaders to create great content to build their audience and our traffic as long as the content is valuable.

  1. Nike

Nike, for the promotion of the launch of its new line of running shoes, Epic React, came up with a unique digital advertising campaign. It was rich in content and channeled across multiple touchpoints including video, social media, mobile and website.

The most impactful part of the campaign was the Reactland initiative which took users into a virtual video game which let them experience Nike’s latest sole cushioning technology in their own avatar. The campaign resulted in the comeback of Nike in direct competition with Adidas in the market of sneakers.

  1. Domino’s

Creating a heat last Valentines with a Tinder campaign, Domino’s could successfully engage hungry users in Valentine’s conversations and sent away tasty rewards to the best ones. The campaign allowed people to swipe right and stand a chance to win a free pizza and other deals. The campaign resulted in more than 700 Tinder matches and a social reach of over 200,000.

This campaign worked because of the creativity used to market the ad. The content fits within Valentine’s day context perfectly and the brand could engage users in such a way that they felt it really understood their dating woes.

  1. Uniqlo

An innovative Japanese apparel company, Uniqlo always wanted itself to be seen as a technology company rather than just a fashion brand. It used an effective marketing campaign to make this possible. Uniqlo came up with a global image campaign that went live online and in 100 physical locations. The campaign was about capturing the unique product codes moving fast on billboards. Users were asked to upload their codes to redeem a sample from the clothing line.

Visitors at the website were taken through information describing how Uniqlo uses technology. Users were also encouraged to share their pictures on social media and ask their friends to join. It could get terrific result. More than 1.3 million views of video and over 25,000 newsletter subscriptions were recorded. The campaign reached a total of over 4 million people and resulted in 35,000 new customers.

  1. KFC

One of the most inspiring social media campaigns, KFC used a creative marketing technique two years back to create a buzz. In September 2017, KFC started following 11 people on Twitter. These consisted of six people named ‘Herb’ and five Spice Girls. Twitter users took about a month to realize what was going on.

These Twitter accounts actually represented the 11 secret spices and herbs KFC is known for. The person who noticed this first Tweeted about it and the result was thousands of likes and retweets, increasing the activity on KFC’s Twitter feed drastically. This social media marketing campaign showcases the power of patience in digital marketing and relying on the magic of the internet.

  1. EGGO

Though not so popular elsewhere, Eggos is a frozen waffle product introduced by Kellogg’s and highly known in the US particularly due to the successful social media campaign as well as link to the Netflix show. Eggos was made a part of the season one of the hit show Stranger Things and it gained worldwide exposure.

They used recurring product placement to increase engagement. Kellogg’s even teamed up with Netflix in season two and leveraged the use of Twitter to gain exposure. The Twitter page has more than 10,000 followers, stating how important it is to keep up to date with the latest trends. This creative campaign also explains the power of cross-promotion.

  1. Amazon

Understanding the power of influencer marketing and powerful video content, Amazon plugged the Alexa-powered voice assistant, the Echo with a video content featuring a number of famous celebrities from different fields. The funny and creative ‘Alexa Has Lost Her Voice’ campaign was initially aired on the Superbowl, but it used influencers in a way that highlighted the benefits of voice-technology driven product.

The creative campaign was actually successful at proving that nothing could ever replace Alexa. The video campaign did not just earn more than 47 million views and go viral but also showcased how influencer marketing can be done greatly.

It takes just one great marketing campaign for your brand to break the limits and reach new heights. While these inspiring campaigns are different from each other, what they have in common is the use of channels to raise brand awareness and stand out of the competition.

By focusing on creativity and harnessing the power of the latest technologies, brands can engage, attract and inspire customers for long term success.