inbound marketing primer 300x191I’d be willing to bet my next paycheck that at the top of nearly every company’s list of “What We Want To Accomplish in 2012” is: Get more qualified leads. Because of course more leads means you’re talking to more people, and the chances of generating more sales has just gotten better.

Today, the best way to generate leads is Inbound Marketing. Both consumers and businesses search for products and services online and make their decision based on what they find. You need to be found – and found within the first 3 or 4 search results (read more about studies showing that people ignore most every result under the first few – and most all pay-per-click results – by reading “Turn Your Website Into A Sales Magnet”).

So what are you waiting for? Here are two reasons you need to start adopting Inbound Marketing today if you want to grow your business in 2012:

1. It takes time… Implementing Inbound Marketing had an immediate impact on our own business. But it took time to get the “structure” up and running. You need to first develop a content strategy, perform SEO, modify your website to accommodate offers and landing pages, set up social media accounts, and establish a blog. If you start that process today, you’ll be attracting qualified leads and turning them into customers by early next year.

2. …and time is money. Inbound Marketing is a simple concept: people today choose the products and services they’ll buy using search engines; for them to find and choose yours, you need to develop your website and its content accordingly.

If you’re waiting until everyone in your company is exceedingly comfortable with the concept and understands every possible nuance, you also have to accept that you’re giving competitors more time to establish dominance on the web – and you’ll have to spend more time and money playing catch-up.

Each day you wait gives a competitor the opportunity to write another blog talking about the superiority of their product, direct the audience to a video that demonstrates its features and benefits, share an industry article that puts their methods in a good light, and to establish and build relationships via LinkedIn, Facebook, Twitter and more.

This dreary time of year, as the days get shorter and seem much longer, it’s tempting to put anything new on hold until after the holidays. Instead, be determined to start next year with the peace of mind that you’re doing something positive and proactive to grow your business in 2012.